SEO / Organic Marketing Executive

SEO / Organic Marketing Executive

• *Company:** Xipper
• *Job Type:** Full\-time
• *Work Mode:** Remote

Salary \& Benefits

• **₹20,000 per month**
• **Performance\-Based Incentives**

• *Working Days:** 6 Days a Week

About Xipper

Xipper is a fast\-growing TravelTech \& HospitalityTech startup that empowers hotels, resorts, hostels, and homestays with digital solutions to streamline operations, enhance guest experiences, and drive business growth.

• *Website:** www.xipper.in
• *LinkedIn:** Xipper

Role Overview

As an **SEO / Organic Marketing Executive**, you will be responsible for driving organic growth and improving the online visibility of Xipper and its partner hotels. You will execute SEO, Local SEO, and Hyperlocal Marketing strategies to improve rankings on Google Search, Google Maps, and Google Hotels while increasing organic traffic and brand visibility.

Key Responsibilities

• Develop and execute SEO and Organic Marketing strategies.
• Optimize **Google Business Profiles** to improve local search visibility.
• Improve rankings on **Google Maps** and **Google Hotels**.
• Manage and optimize client profiles to increase online visibility.
• Drive organic traffic through **Local SEO** and **Hyperlocal Marketing** strategies.
• Perform keyword research, competitor analysis, SEO audits, and content optimization.
• Execute **On\-Page** and **Off\-Page SEO** activities.
• Build organic reach through **Reddit, Quora, LinkedIn**, and other community platforms.
• Drive barter collaborations with local influencers to increase brand awareness and organic reach.
• Create local citations and high\-quality backlinks.
• Track SEO performance using **Google Analytics** and **Google Search Console**.
• Stay updated with Google's latest algorithm changes and SEO best practices.
• Work closely with internal teams to improve the online presence of Xipper and partner hotels.

Requirements

• Strong knowledge of **SEO**, **Local SEO**, and **Organic Marketing**.
• Experience with **Google Business Profile**, **Google Maps**, and **Google Hotels** optimization.
• Knowledge of **Keyword Research**, **On\-Page SEO**, **Off\-Page SEO**, **Technical SEO**, and **Link Building**.
• Familiarity with **Google Analytics** and **Google Search Console**.
• Experience with **Hyperlocal Marketing**.
• Knowledge of **WordPress/CMS** will be an added advantage.
• Experience with **Ahrefs** or **SEMrush** will be an added advantage.
• Familiarity with **AI Marketing Tools** will be an added advantage.
• Excellent analytical, communication, and problem\-solving skills.
• Immediate joiners will be preferred.

Qualifications

• Bachelor's degree in **Marketing, Business Administration, Digital Marketing, Commerce, Computer Science, Mass Communication, or a related field**.
• Relevant experience in **SEO, Organic Marketing, Digital Marketing, or Content Marketing** will be preferred.

Additional Requirements

• Candidates should have a **laptop**, **smartphone**, and a **stable internet connection** for remote work.

• *Experience:** Freshers with relevant internship/project experience \& Experienced candidates can apply.

Pay: ₹15,000\.00 \- ₹20,000\.00 per month

Benefits

• Work from home

Work Location: Remote