SEO Performance Marketing Manager

SEO \& Organic Growth

Drive On\-Page, Off\-Page, and Technical SEO strategies.

Improve keyword rankings, organic traffic, website authority, and lead generation.

Optimize website performance, Core Web Vitals, indexing, and backlink growth.

Performance Marketing \& Lead Generation

Manage and scale Google Ads, Meta Ads, YouTube, Display, and Remarketing campaigns.

Generate high\-quality student enquiries while achieving CPL, CPA, and ROAS targets.

Execute audience targeting, retargeting, budget optimization, and A/B testing.

Conversion Rate Optimization (CRO)

Improve landing page performance, user experience, forms, and CTAs.

Identify funnel drop\-offs and increase enquiry\-to\-admission conversion rates.

Analytics \& Tracking

Manage GA4, GTM, Search Console, Meta Pixel, Conversion API, and CRM integrations.

Ensure accurate tracking, attribution, reporting, and marketing dashboards.

Admissions \& Revenue Growth

Partner with Admissions teams to improve lead quality, enrolments, and revenue contribution.

Analyze source\-wise performance and optimize marketing investments.

Content \& Organic Visibility

Develop SEO\-driven content strategies, blogs, landing pages, and video optimization.

Build content clusters to increase keyword visibility and organic lead generation.

Automation \& Innovation

Leverage marketing automation, AI tools, and emerging acquisition channels.

Stay updated on industry trends, algorithm changes, and growth opportunities.

Success Metrics

Organic Traffic \& Keyword Ranking

Organic \& Paid Lead Generation

CPL, CPA \& ROAS

Landing Page Conversion Rate

Lead\-to\-Admission Conversion Rate

Revenue Contribution \& Student Acquisition Cost

Marketing ROI \& Attribution Accuracy

Website Authority \& Organic Visibility

Pay: ₹50,000\.00 \- ₹70,000\.00 per month

Work Location: In person