SEO Specialist

• *Job Summary**

We are seeking a highly organized and detail\-oriented SEO Executive to join under the business domain Global Surf IT Infrastructure (https ://www.gs\-it.ae/) for improving website visibility, search rankings, and organic traffic through strategic on\-page, off\-page, and technical SEO activities. The role requires close collaboration with content, design, development, and digital marketing teams to enhance website performance, optimize user experience, and support overall business goals within the IT industry. The ideal candidate should possess strong analytical skills, hands\-on SEO expertise, and knowledge of evolving search engine algorithms and AI\-driven SEO trends.

• *Job Responsibilities**

• Support in developing and executing end\-to\-end SEO strategies aligned with business objectives.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Implement advanced on\-page SEO techniques including semantic keywords, internal linking, content clustering, and AI optimization.
• Manage off\-page SEO activities such as high\-quality link building, digital PR outreach, and backlink audits.
• Perform technical SEO audits and collaborate with developers to resolve issues related to crawlability, indexing, site architecture, page speed, Core Web Vitals, schema markup, and structured data.
• Manage and optimize local SEO activities including Google Business Profile and local citations.
• Track rankings, organic traffic, and conversions using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Identify SEO growth opportunities through SERP trends, algorithm updates, industry insights, and AI\-driven SEO strategies.
• Support the content team with SEO\-focused content briefs, keyword mapping, and topical authority planning.
• Optimize content for user intent, featured snippets, voice search, and rich search results.
• Review and update existing website content to improve ranking performance and user engagement.
• Ensure all content follows SEO best practices, readability standards, and brand guidelines.
• Create and maintain SEO dashboards and reporting frameworks.
• Prepare monthly SEO reports with insights, outcomes, and strategic recommendations.
• Analyze conversion paths, landing page performance, and user behavior metrics to improve website experience and retention.
• Coordinate with content, design, and development teams to ensure SEO integration across all digital assets.
• Support digital marketing campaigns and enquiry management through chats, calls, and emails.
• Ensure SEO strategies align with broader digital marketing goals.

• *Required Skills \& Qualifications**

• Bachelor’s degree in Marketing, IT, Computer Science, Business, or a related field.
• 6 Months \- 2 Years of proven SEO experience with measurable results.
• Strong understanding of search engine algorithms, ranking factors, AEO, GEO and SEO best practices.
• Knowledge of on\-page, off\-page, local, and technical SEO strategies.
• Basic understanding of HTML, CSS, CMS platforms, and website architecture.
• Familiarity with Core Web Vitals, schema markup, structured data, and AI\-driven SEO trends.
• Strong analytical and problem\-solving skills with the ability to convert data into actionable strategies.
• Excellent communication, documentation, collaboration, and project management abilities

Pay: From ₹20,000\.00 per month

Benefits

• Flexible schedule

Work Location: In person