At Wowelse, we build brands that don't just look good — they rank, perform, and grow. We're a fast\-growing branding agency in Coimbatore helping real businesses get found online and convert traffic into results. If you live and breathe search rankings, keywords, and ad performance — and you want to see your work directly impact a brand's growth — this role is for you.
Great branding means nothing if no one finds it. We need a sharp **SEO Specialist** who can drive organic growth for our clients AND manage paid campaigns on Google Ads — someone who understands both the long game of SEO and the precision of PPC. You'll own search performance end to end for multiple brands.
- Conduct thorough keyword research and map keywords to client pages
- Optimize page titles, meta descriptions, headers, and content for search intent
- Audit and improve website content for relevance, readability, and ranking potential
- Optimize images, internal linking structure, and URL architecture
- Work with the design and development team to implement on\-page recommendations
- Build high\-quality backlinks through outreach, guest posting, and directory submissions
- Monitor and manage client backlink profiles — disavow toxic links when needed
- Develop and execute link\-building strategies tailored to each client's niche
- Track competitor backlink profiles and identify new link opportunities
- Conduct full technical SEO audits — crawl errors, site speed, Core Web Vitals, mobile usability
- Identify and fix indexing issues, duplicate content, canonical errors, and broken links
- Manage XML sitemaps, robots.txt, and structured data (schema markup)
- Coordinate with developers to implement technical fixes efficiently
- Monitor Google Search Console and resolve coverage and enhancement issues
- Set up, manage, and optimize Google Search, Display, and YouTube ad campaigns
- Conduct keyword research for paid campaigns — match types, negatives, and bid strategy
- Write compelling ad copy — headlines, descriptions, and extensions
- Monitor campaign performance daily — CTR, CPC, CPA, ROAS, and Quality Score
- Run A/B tests on ad copy, landing pages, and bidding strategies
- Prepare weekly and monthly performance reports for clients with clear insights and recommendations
- *Reporting \& Analytics**
- Set up and manage Google Analytics 4 (GA4\) and Google Tag Manager (GTM)
- Track conversions, goals, and events across client websites
- Prepare clear, visual SEO and PPC performance reports monthly
- Present actionable insights and growth recommendations to the team and clients
- 1–2 years of hands\-on SEO experience — technical, on\-page, and off\-page
- 1–2 years of Google Ads experience — Search campaigns minimum
- Proficient in **Google Search Console** and **Google Analytics 4**
- Hands\-on experience with SEO tools — Ahrefs, SEMrush, or Moz
- Strong understanding of keyword research, search intent, and ranking factors
- Ability to read data, spot trends, and turn insights into clear action plans
- Good written English — for ad copy, meta descriptions, and client reports
- Comfortable managing multiple client accounts simultaneously
- **Google Ads Certification** — Search or Display
- **Google Analytics Certification**
- Experience with Google Display and YouTube ad campaigns
- Basic knowledge of WordPress — for implementing on\-page changes directly
- Familiarity with local SEO — Google Business Profile optimization
- Experience with AI SEO tools — Surfer SEO, Jasper, or similar
- Prior experience at a digital marketing or branding agency
- *Tools You'll Use Daily**
Google Search Console · Google Analytics 4 · Google Ads · Google Tag Manager · Ahrefs / SEMrush · Moz · Surfer SEO · Google Business Profile · WordPress
- *Why You'll Love Wowelse**
- Salary: ₹15,000 – ₹20,000/month — based on your skills and certifications
- Work across multiple brand niches — never stuck optimizing one website forever
- Hands\-on exposure to both SEO and Google Ads — grow both skill sets simultaneously
- Access to premium SEO tools — Ahrefs, SEMrush, and more — all provided
- Clear growth path — Senior SEO Specialist, Digital Marketing Lead, and beyond
- Creative, data\-driven team where your results are visible and celebrated
- Supportive environment with room to test, learn, and implement new strategies
Pay: ₹15,000\.00 \- ₹20,000\.00 per month
Work Location: In person