SEO Specialist – On-Page, Off-Page, AEO & GEO

• *Company:** Coach Transformation Academy (CTA)
• *Job Title:** SEO Specialist / Senior SEO Specialist
• *Department:** Digital Marketing
• *Experience:** 4–5 Years
• *Job Location:** Remote – India
• *Employment Type:** Full\-Time

• *About Coach Transformation Academy**

Coach Transformation Academy (CTA) is an international coach training and certification organization offering professional coaching programs aligned with International Coaching Federation (ICF) standards. We are looking for an experienced, hands\-on SEO Specialist to strengthen our organic search presence, improve search rankings, increase qualified organic leads, and enhance our visibility across AI\-powered search platforms.

• *Job Overview**

We are seeking a results\-driven SEO professional with strong expertise in On\-Page SEO, Technical SEO, and Off\-Page SEO, along with practical knowledge of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

The ideal candidate should be comfortable independently executing SEO activities from strategy and keyword research to implementation, performance analysis, and reporting. The candidate should also have some experience coordinating or managing an SEO team, particularly for off\-page SEO, link building, and content optimization activities.

This is a hands\-on role requiring both individual execution and the ability to guide team members to achieve measurable organic growth.

• *Key Responsibilities1\. On\-Page SEO**

● Conduct comprehensive website audits and identify on\-page optimization opportunities.

● Perform keyword research, search intent analysis, keyword mapping, and competitor analysis.

● Optimize title tags, meta descriptions, headings, URLs, internal linking, image alt text, and page content.

● Optimize landing pages, service pages, program pages, and location\-specific pages for relevant search queries.

● Develop and implement content optimization strategies to improve rankings, click\-through rates (CTR), and organic conversions.

● Identify keyword cannibalization, content gaps, duplicate content, and indexing issues.

● Optimize website content for user intent, topical relevance, E\-E\-A\-T, and helpful content principles.

• *2\. Off\-Page SEO \& Link Building**

● Develop and execute effective off\-page SEO and link\-building strategies.

● Identify relevant, authoritative websites for quality backlinks and outreach opportunities.

● Manage backlink acquisition, competitor backlink analysis, and link profile audits.

● Plan and execute guest posting, digital PR, contextual link building, and relevant industry outreach.

● Monitor backlink quality, identify toxic or spammy links, and maintain a healthy backlink profile.

● Coordinate with off\-page SEO executives or external agencies to ensure timely execution and quality deliverables.

● Track link\-building performance and evaluate the impact on keyword rankings and organic traffic.

• *3\. Technical SEO**

● Identify and resolve technical SEO issues affecting crawling, indexing, and website performance.

● Work with developers to implement SEO recommendations.

● Understand XML sitemaps, robots.txt, canonical tags, redirects, structured data, and indexability.

● Monitor Core Web Vitals, mobile usability, site architecture, and page experience.

● Use Google Search Console and other SEO tools to identify and resolve search performance issues.

• *4\. Answer Engine Optimization (AEO)**

● Optimize website content to improve visibility in answer\-based search experiences.

● Understand how search engines select and present direct answers, FAQs, and featured snippets.

● Structure content around user questions, search intent, concise answers, and relevant supporting information.

● Implement appropriate FAQ and other relevant structured data where eligible and supported by search engine guidelines.

● Optimize content for conversational queries and question\-based searches.

● Monitor opportunities to improve visibility in featured snippets, AI\-generated answers, and other answer\-focused search results.

• *5\. Generative Engine Optimization (GEO) \& AI Search Visibility**

● Develop strategies to improve brand and website visibility across AI\-powered search experiences, including Google AI Overviews, AI Mode, and other relevant generative search platforms.

● Understand how content quality, topical authority, entity clarity, credible references, and brand mentions may influence AI search visibility.

● Optimize website content to improve its discoverability, clarity, factual consistency, and usefulness for AI\-generated responses.

● Build topical authority through relevant, well\-structured content and supporting topic clusters.

● Monitor brand mentions, citations, and visibility in AI\-generated answers using appropriate tools and manual research.

● Track emerging AI search trends and recommend actionable improvements to organic and AI\-driven discovery.

● Measure GEO performance using available evidence and appropriate reporting methods rather than relying on unsupported ranking claims.

• *6\. Keyword Research \& Content Strategy**

● Conduct keyword research for informational, commercial, and transactional search intent.

● Develop keyword clusters, topic clusters, content briefs, and content calendars.

● Identify content gaps and opportunities based on competitor analysis and search demand.

● Collaborate with content writers to produce SEO\-friendly blogs, landing pages, FAQs, and supporting content.

● Ensure content aligns with target audiences, relevant markets, and business objectives.

• *7\. SEO Analytics \& Reporting**

● Monitor and analyze organic traffic, keyword rankings, impressions, clicks, CTR, indexed pages, and conversions.

● Use Google Search Console, Google Analytics 4, and professional SEO tools to measure performance.

● Prepare weekly and monthly SEO performance reports with actionable insights.

● Identify underperforming pages and recommend improvements based on data.

● Track organic leads and landing\-page performance wherever reliable conversion tracking is available.

● Translate SEO performance into measurable business outcomes, including qualified lead generation.

• *8\. Team Coordination \& Execution**

● Coordinate and guide off\-page SEO executives, link\-building resources, and content team members.

● Assign tasks, monitor progress, review deliverables, and maintain quality standards.

● Create SEO task plans and prioritize activities based on business impact.

● Work independently on both On\-Page and Off\-Page SEO when required.

● Collaborate with marketing, content, and development teams to ensure successful implementation.

● Share best practices and help team members improve their SEO execution.

• *Required Skills \& Qualifications**

● 4–5 years of hands\-on SEO experience.

● Strong practical knowledge of On\-Page SEO and Off\-Page SEO.

● Working knowledge of Technical SEO and website optimization.

● Practical understanding of AEO, GEO, and AI search visibility optimization.

● Experience with keyword research, competitor analysis, backlink analysis, and content optimization.

● Proficiency in Google Search Console and Google Analytics 4\.

● Experience using SEO tools such as Ahrefs, Semrush, Screaming Frog, or equivalent platforms.

● Understanding of structured data, schema markup, internal linking, and topical authority.

● Ability to analyze SEO data and translate insights into actionable strategies.

● Basic team coordination or team\-handling experience.

● Strong communication, analytical thinking, and problem\-solving skills.

● Ability to work independently, manage multiple priorities, and deliver measurable results.

• *Preferred Qualifications**

● Experience working with international websites and multiple target markets.

● Experience in education, coaching, certification, professional training, or lead\-generation businesses.

● Experience optimizing WordPress or similar CMS\-based websites.

● Familiarity with conversion tracking, landing\-page optimization, and organic lead generation.

● Exposure to AI visibility monitoring tools and emerging generative search platforms.

● Demonstrated success in improving organic visibility, rankings, qualified traffic, and conversions.

• *Key Performance Indicators (KPIs)**

Performance will be evaluated against agreed targets, including

● Growth in non\-branded organic clicks and qualified organic traffic.

● Improvement in target keyword rankings and organic CTR.

● Growth in qualified organic leads and organic conversion rates.

● Improvement in indexability, technical SEO health, and priority\-page performance.

● Quality and relevance of backlinks acquired.

● Completion of agreed on\-page, off\-page, AEO, and GEO initiatives.

● Improvement in relevant AI search visibility and brand citations, where measurable.

● Timely execution of SEO tasks and effective coordination with team members.

• *Ideal Candidate Profile**

The ideal candidate is a hands\-on SEO professional who can independently manage the complete SEO process, from research and strategy to execution and reporting. They should be equally comfortable optimizing website pages, executing off\-page SEO activities, improving AI search visibility, and coordinating with a small team.

We are looking for someone who understands that SEO success is not limited to rankings and traffic, but also involves building brand authority, improving discoverability, and generating qualified business leads.

Pay: Up to ₹35,000\.00 per month

Experience

• SEO : 5 years (Preferred)

Work Location: Remote