Social Media & Design Manager

Job Role: Social Media \& Design Manager

• *Minimum Experience:** 3 years in Digital Marketing, Performance Marketing, and Creative Design

Key Responsibilities

• **Digital Marketing:** Plan, develop, and execute digital marketing strategies to improve brand visibility, audience engagement, and lead generation.
• **Performance Marketing:** Manage performance\-driven marketing campaigns, focusing on lead generation, conversion optimisation, ROI, and campaign performance.
• **Meta Ads \& Google Ads:** Demonstrate specialised experience in managing Meta Ads (Facebook and Instagram) and Google Ads, including campaign planning, audience targeting, budget management, optimisation, and performance analysis.
• **Video Editing:** Create and edit professional promotional videos, corporate presentations, social media videos, and marketing content.
• **Motion Graphics:** Develop motion graphics, animated promotional content, and visual effects for digital marketing campaigns.
• **AI\-Powered Content Creation:** Use AI tools for professional video generation, audio production, voiceovers, image creation, and marketing content development.
• **Graphic Design \& Image Editing:** Use Adobe Photoshop and other professional image creation and editing tools to develop marketing creatives, promotional materials, and digital advertisements.
• **Social Media Management:** Plan and manage social media campaigns, content calendars, brand communications, and audience engagement across different platforms.
• **Marketing Analytics:** Monitor campaign performance, analyse marketing data, prepare performance reports, and recommend improvements.
• **Brand Management:** Maintain consistent brand identity, visual standards, and communication quality across all marketing platforms.

Required Qualifications and Skills

• Minimum 3 years of professional experience in digital marketing, performance marketing, and creative design.
• **Strong specialisation in Meta Ads and Google Ads is mandatory.**
• Practical experience in professional video editing and motion graphics.
• Hands\-on experience with AI tools for video, audio, voiceover, and image generation.
• Proficiency in Adobe Photoshop and other professional graphic design and image editing tools.
• Experience in social media content creation, campaign management, and brand development.
• Knowledge of Google Analytics, conversion tracking, SEO, and social media marketing.
• Ability to independently plan, execute, monitor, and optimise digital advertising campaigns.
• Strong creative thinking, visual design, communication, and analytical skills.
• Experience in managing advertising budgets and generating measurable marketing results.
• Ability to manage multiple creative projects and deliver high\-quality content within deadlines.

Pay: ₹25,000\.00 \- ₹35,000\.00 per month

Work Location: Hybrid remote in Nedumbassery, Kochi, Kerala