Social Media Executive

Key Responsibilities

Social Media Management

\-Manage day\-to\-day activities across Instagram, Facebook, YouTube, and other relevant social media platforms.

\-Content Planning: Develop monthly content calendars aligned with brand objectives, product launches, festivals, campaigns, and seasonal trends.

\- Content Creation: Create engaging posts, reels, stories, carousels, short videos, captions, and creative briefs for beauty and cosmetic products.

\- Beauty Trend Monitoring: Stay updated on the latest skincare, makeup, haircare, beauty influencer, and viral social media trends.

\- Influencer Collaboration: Coordinate with beauty influencers, makeup artists, dermatologists, and content creators for product promotions and brand collaborations.

\- Campaign Execution: Plan and execute social media campaigns for new product launches, offers, brand awareness, and customer engagement.

\- Community Management: Respond to comments, messages, customer queries, and product\-related feedback professionally and promptly.

\- Performance Analysis: Track social media metrics such as reach, engagement, impressions, follower growth, video views, and conversions.

\- Competitor Analysis: Monitor competitor brands, industry trends, content strategies, and campaign performance to identify opportunities.

\- Cross\-Functional Coordination: Work closely with the marketing, design, e\-commerce, and sales teams to ensure consistent brand communication.

\- Agency \& Vendor Coordination: Coordinate with designers, photographers, video editors, and external agencies to deliver content on time.

• *\*\*Required Skills \& Qualifications**

\- Bachelor's degree in Marketing, Mass Communication, Advertising, or a related field.

\- 2–4 years of experience in social media management, preferably in beauty, cosmetics, skincare, haircare, or personal care brands.

\- Strong understanding of Instagram Reels, Stories, influencer marketing, and social media algorithms.

\- Excellent copywriting, caption\-writing, and communication skills.

\- Creative mindset with a strong eye for visual aesthetics and brand storytelling.

\- Knowledge of tools such as Canva, Meta Business Suite, Instagram Insights, and basic video\-editing applications.

\- Ability to analyse campaign performance and prepare social media reports.

\- Strong organisational skills and the ability to manage multiple campaigns and deadlines.

• *\*\*Preferred Candidate Profile**

\-Experience working with beauty or cosmetic brands, preferably in makeup, skincare, haircare, or professional salon products.

\-Understanding of beauty consumers, product positioning, and digital marketing trends.

\- Experience in influencer outreach, UGC (User\-Generated Content), and product\-launch campaigns.

\- A portfolio of social media pages, campaigns, reels, or content created for previous brands will be an advantage.

• *\*\*Key Performance Indicators (KPIs)**

\- Social media engagement and follower growth.

\- Reach, impressions, video views, and content performance.

\- Timely execution of the monthly content calendar.

\- Influencer campaign performance and audience engagement.

\- Brand awareness, community growth, and social media\-driven traffic or conversions

Pay: ₹25,000\.00 \- ₹45,000\.00 per month

Benefits

• Leave encashment
• Provident Fund

Work Location: In person