Social Media Executive

Key Roles \& Responsibilities (KRA)

• *1\. Social Media Management**

• Manage company social media platforms including Instagram, Facebook, YouTube, LinkedIn, and WhatsApp Business.
• Plan and execute monthly social media content calendars.
• Create posts, stories, reels, shorts, and promotional campaigns.
• Monitor comments, messages, and customer engagement.
• Maintain brand consistency across all platforms.

• *2\. Reel \& Video Content Creation**

• Create trending Instagram Reels, Facebook Reels, and YouTube Shorts.
• Develop creative concepts for healthcare, Ayurvedic, cosmetic, and agri products.
• Write video scripts, hooks, captions, and content ideas.
• Coordinate with photographers, designers, doctors, and product teams for shoots.
• Shoot and edit short\-form video content.

• *3\. AI\-Based Content Creation**

* Use AI tools for

• AI video generation
• AI voice\-over creation
• AI image creation
• Content writing and caption generation
• Product promotional videos
• Work with tools like ChatGPT, Canva AI, Runway, CapCut AI, ElevenLabs, etc.
• Research and implement new AI trends for marketing.

• *4\. Lead Generation \& Digital Campaigns**

* Generate leads through

• Facebook Ads
• Instagram Ads
• Google Ads support
• WhatsApp campaigns
• Organic social media strategies
• Create lead forms and manage customer inquiries.
• Track leads and coordinate with the sales team.
• Improve conversion through follow\-up strategies.

• *5\. Paid Advertising Support**

• Create and manage Meta advertising campaigns.
• Define target audiences based on products.
• Monitor campaign performance.
• Optimize ads to improve cost per lead (CPL).

• *6\. Content Planning \& Branding**

* Prepare monthly content plans for

• Product launches
• Festival campaigns
• Awareness days
• Customer education
• Offers and promotions
• Analyze competitor activities and market trends.
• Develop creative ideas to improve online presence.

• *7\. Analytics \& Reporting**

* Track social media performance

• Followers growth
• Reach \& impressions
• Engagement rate
• Leads generated
• Campaign results
• Prepare weekly/monthly social media reports.

Required Skills

• Instagram \& Facebook Management
• Reel Creation \& Video Editing
• Canva / Photoshop Knowledge
• CapCut / VN / Premiere Pro Editing
• AI Video \& AI Content Tools
• Meta Ads Manager Knowledge
• Creative Thinking
• Copywriting \& Caption Writing
• Basic Product Marketing Understanding

Pay: ₹15,000\.00 \- ₹20,000\.00 per month

Work Location: In person