Social Media Executive – Meta & Google Ads

• *Job Type:** Full\-time
• *Experience:** Minimum 2 years
• *Salary:** ₹25,000–₹35,000 per month
• *Schedule**: Monday \- Saturday
• *Shift:** 10:00 AM–7:00 PM or 11:00 AM–8:00 PM

• *Role Overview**

We are looking for an experienced Social Media Ads Specialist to manage paid advertising campaigns focused on lead generation, conversions, and return on advertising spend.

• *Key Responsibilities**

• Plan, launch, and optimise campaigns across Meta, Instagram, and other relevant platforms.
• Develop audience targeting, retargeting, and lookalike audience strategies.
• Manage budgets and monitor campaign performance.
• Conduct A/B testing of creatives, copy, audiences, and campaign objectives.
• Manage Meta Pixel and conversion tracking.
• Coordinate with content and design teams on advertising creatives.
• Prepare weekly and monthly performance reports.

• *Requirements**

• Minimum 2 years of experience in social media advertising or performance marketing.
• Strong practical knowledge of Meta Ads Manager.
• Experience managing lead\-generation and conversion campaigns.
• Understanding of CPC, CPM, CTR, CPL, CPA, and ROAS.
• Strong analytical, communication, and campaign optimisation skills.
• Google Ads and travel industry experience will be an advantage.
• Candidates must have their own laptop.

Pay: ₹25,000\.00 \- ₹35,000\.00 per month

Benefits

• Flexible schedule

Application Question(s)

• How many years of hands\-on experience do you have managing paid campaigns ?
• Are you comfortable working full\-time from our office in Mohali, Monday to Saturday?
• Do you have your own laptop that you can use for work?
• Have you independently managed lead\-generation and conversion campaigns on Facebook and Instagram?
• What monthly advertising budget have you personally managed? Please mention the budget and campaign objectives.
• Share one campaign you managed: its objective, advertising spend, results, and CPL, CPA, or ROAS, as applicable.
• Do you have experience with Google Ads or advertising for the travel industry? Please specify.
• What is your current monthly salary, expected monthly salary, and notice period?

Work Location: In person