Social Media Executive

7\. Coordination: Work closely with design, content and client/marketing teams to ensure timely, high\-quality execution.

8\. Influencer marketing: Identify, vet and onboard relevant influencers and creators; manage outreach, briefs, timelines and deliverables; coordinate collaborations and UGC; track campaign performance (reach, engagement, conversions, ROI) and

include results in reports.1\. Graduate in Mass Media / Marketing / Communications

2\. 2\-3 years of hands\-on social media execution experience for brands or a digital agency

3\. Strong analytics and reporting skills: Meta Business Suite,

Instagram/YouTube/LinkedIn Insights, Google Analytics; able to track KPIs (reach, engagement, CTR, conversions, ROI) and turn data into insights

4\. Proficient across Instagram, Facebook, LinkedIn, YouTube and X (Twitter), incl. scheduling tools (Meta Business Suite, Buffer/Hootsuite)

5\. Content planning, creation and curation: content calendars, copywriting, basic design/video editing (Canva, CapCut or similar)

6\.Excellent written and verbal communication; fluent in English

7\. Strong execution focus: prompt, deadline\-driven, organised and able to manage multiple accounts

8\.Up to date with platform trends and algorithms; skilled at community management and competitor analysis

Role summary: We are looking for a prompt, execution\-driven Social Media Executive (2\-3 years) to plan, create and manage content across Instagram, Facebook, LinkedIn, YouTube and X (Twitter), with a strong focus on analytics and performance reporting.

1\. Content planning: Build and maintain weekly/monthly content calendars aligned with brand goals, campaigns and key dates.

2\. Content creation and curation: Write captions and copy, coordinate or create creatives, reels and short videos, and curate relevant third\-party content.

3\. Publishing: Schedule and publish posts on time across Instagram, Facebook, LinkedIn, YouTube and X (Twitter), adapting content to each platform.

4\. Community management: Respond to comments, DMs and reviews promptly; engage with followers and handle queries or escalations professionally.

5\. Analytics and reporting: Track KPIs daily (reach, impressions, engagement rate, follower growth, CTR, video views, conversions); prepare weekly and monthly performance reports with clear insights and recommendations; run A/B tests and use data to optimise content, posting times and formats.

6\. Trend and competitor analysis: Monitor platform trends, algorithm changes and

competitor activity; share regular findings and new content ideas.

7\. Coordination: Work closely with design, content and client/marketing teams to ensure timely, high\-quality execution.

8\. Influencer marketing: Identify, vet and onboard relevant influencers and creators; manage outreach, briefs, timelines and deliverables; coordinate collaborations and UGC; track campaign performance (reach, engagement, conversions, ROI) and

include results in reports.

Pay: ₹300,000\.00 \- ₹400,000\.00 per year

Work Location: In person