Social Media Executive

• *Location:** Mumbai
• *Job Type:** Full\-Time
• *Experience Required:** 1–3 years
• *Industry:** Beauty / Skincare / Wellness
• *Reports To:** Marketing Manager

• *About Us**

We are a growing skincare brand passionate about creating clean, effective, and inclusive products that bring out the best in every skin type. We believe in confidence through self\-care and are looking for a creative and strategic **Social Media Executive** to help us amplify our voice across platforms and engage meaningfully with our community.

• *Key Responsibilities**

• Develop and execute a comprehensive social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) to drive brand awareness and engagement.
• Plan, create, and schedule compelling, on\-brand content (reels, posts, stories, etc.) aligned with campaign objectives and skincare trends.
• Manage daily operations of social media accounts including posting, monitoring, responding to DMs/comments, and community building.
• Collaborate with design, content, influencer, and product teams to produce timely and engaging campaigns and launches.
• Stay up to date on skincare trends, industry news, and platform updates to inform content and engagement strategies.
• Analyze performance metrics and prepare monthly reports to track growth, engagement, and ROI.
• Coordinate with influencers and content creators for collaborations and user\-generated content.
• Handle social media crises or escalations with professionalism and according to brand guidelines.

• *Requirements**

• 1–3 years of experience managing social media platforms, preferably in the skincare, beauty, or wellness industry.
• Strong understanding of Instagram and TikTok algorithms, aesthetics, and best practices.
• Creative eye for design and storytelling with experience in tools like Canva, CapCut, or Adobe Suite.
• Excellent written and verbal communication skills with a knack for crafting engaging captions and scripts.
• Passion for skincare and genuine interest in beauty industry trends and innovations.
• Basic knowledge of social media analytics tools (e.g., Meta Insights, Google Analytics, Hootsuite, or Later).
• Ability to work both independently and collaboratively in a fast\-paced environment.
• Bonus: Experience with influencer marketing or UGC strategy.

• *What We Offer**

• Opportunity to shape the online voice of a fast\-growing skincare brand.
• A creative and inclusive team environment.
• Employee discounts on all skincare products.
• Career development opportunities and hands\-on brand\-building experience.

Pay: ₹400,000\.00 \- ₹600,000\.00 per year

Work Location: In person