Social Media Executive

• *Company:** Realistic Realtors
• *Experience:** 2–3 Years
• *Working Days:** 5\.5 Days a Week
• *Department:** Marketing \& Digital Marketing
• *Industry:** Real Estate

• *Job Summary**

We are looking for a creative, proactive, and performance\-driven Social Media Executive with 2–3 years of experience in social media management, digital marketing, content creation, and paid advertising. The ideal candidate should have hands\-on experience managing Meta Ads campaigns, implementing SEO strategies, creating engaging content, and leveraging AI tools to enhance marketing performance, particularly for real estate campaigns.

• *Key Responsibilities**

• **Social Media Management:** Develop and execute social media strategies across platforms such as Instagram, Facebook, LinkedIn, and other relevant channels.
• **Meta Ads \& Lead Generation:** Plan, execute, monitor, and optimize Meta Ads campaigns to generate quality leads, manage budgets, and achieve campaign targets.
• **SEO \& Keyword Research:** Conduct keyword research, on\-page SEO optimization, and content planning to improve organic rankings and website visibility.
• **Content Creation:** Create engaging website content, blogs, social media captions, scripts, and marketing copy for real estate campaigns.
• **Creative Development:** Design engaging social media creatives, graphics, and ad creatives using relevant graphic design tools.
• **Video Content \& Reels:** Participate in content ideation, scripting, and on\-camera video creation for social media posts and paid advertisements.
• **Video Production Coordination:** Work closely with the video production team to plan, coordinate, and execute engaging videos for marketing campaigns.
• **Trend Research:** Identify emerging social media trends, industry developments, and audience preferences to create relevant and engaging content.
• **AI\-Powered Marketing:** Use AI tools for content ideation, scriptwriting, research, creative development, and campaign performance optimization.
• **Performance Analysis:** Track social media engagement, lead generation, website traffic, and campaign performance; prepare reports and recommend improvements.
• **Brand Building:** Maintain brand consistency across all digital platforms and support integrated marketing campaigns for real estate projects.

• *Required Skills \& Qualifications**

• 2–3 years of experience in social media management and digital marketing.
• Hands\-on experience with Meta Ads Manager and lead generation campaigns.
• Knowledge of SEO, keyword research, and on\-page optimization.
• Strong content writing, copywriting, and creative ideation skills.
• Experience managing social media platforms independently.
• Basic to intermediate graphic design skills using Canva, Photoshop, or similar tools.
• Experience in creating reels, short\-form videos, and video ad concepts.
• Familiarity with AI tools such as ChatGPT and other AI\-powered content or design platforms.
• Strong analytical, communication, coordination, and time\-management skills.
• Real estate or digital marketing agency experience will be an added advantage.

• *Preferred Candidate Profile**

The ideal candidate should be creative, digitally savvy, and comfortable handling both organic and paid marketing activities. The candidate must be able to manage social media platforms end\-to\-end, develop engaging content, and support lead generation and brand awareness initiatives.

• *Job Type:** Full\-Time
• *Working Schedule:** 5\.5 Days a Week

Pay: ₹30,000\.00 \- ₹40,000\.00 per month

Benefits

• Flexible schedule
• Paid sick time
• Provident Fund

Work Location: In person