Social Media Head

• Proficiency in Social Media Marketing and Social Media Optimization (SMO)
• Strong Communication and Writing skills
• Experience in developing and implementing effective Content Strategies
• Ability to analyze social media performance and adjust strategies accordingly
• Familiarity with WhatsApp as a communication and marketing tool is a plus
• Proactive attitude with the ability to work effectively in a collaborative environment
• Pursuing or completed a degree in Marketing, Communications, or other related fields

• *Whatsapp Marketing Automation**

• Plan and execute WhatsApp marketing campaigns (broadcast, drip campaigns, retargeting).
• Manage WhatsApp Business API or tools like AiSensy / WATI / Interakt / Gupshup etc.
• Design and optimize WhatsApp chat flows and automation sequences.
• Create and manage WhatsApp bot marketing campaigns.
• Segment contact database for targeted communication.
• Monitor delivery rates, CTR, conversions and optimize campaigns.
• Ensure compliance with WhatsApp policies and data privacy norms.

• *Facebook \& Instagram Campaign Management (Meta Ads)**

• Plan, create and manage paid ad campaigns on Facebook \& Instagram.
• Execute campaigns for:

a) Lead generation

b) Brand awareness

c) Traffic

d) Conversion

e) Remarketing

• Conduct audience research \& competitor analysis.
• Perform A/B testing on creatives and copy.
• Optimize campaigns based on CPC, CPL, ROAS and conversion metrics.
• Manage Meta Business Suite \& Ads Manager.
• Pixel integration \& conversion tracking.

• *Marketing Campaign Planning**

• Design and execute integrated marketing campaigns across platforms.
• Align campaigns with business goals and revenue targets.
• Coordinate with sales team for lead funnel management.
• Develop monthly campaign calendars.
• Track campaign KPIs and prepare performance reports.

• *Content Creation \& Brochure Designing**

• Design marketing brochures, flyers, banners, and creatives.
• Create promotional creatives for social media ads.
• Work on tools like:

a) Canva

b) Photoshop

c) Illustrator (preferred)

• Ensure brand consistency across all materials.
• Coordinate with content writers for captions and ad copy.

• *Performance Monitoring \& Reporting**

• Prepare weekly and monthly performance reports.
• Track:

a) Engagement rate

b) Lead quality

c) Conversion rate

d) Cost per acquisition

e) ROI on campaigns

• Suggest improvements based on data analytics.

• *Required Skills:**

• *Technical Skills \-**

• Strong experience in WhatsApp marketing \& bot automation
• Hands\-on experience with Meta Ads (Facebook \& Instagram)
• Knowledge of Meta Pixel \& conversion tracking
• Experience in marketing funnel building
• Graphic designing skills (Canva / Photoshop mandatory)
• Understanding of CRM integration (preferred)
• Knowledge of marketing automation tools

• *Analytical Skills \-**

• Strong understanding of digital marketing KPIs
• Ability to interpret campaign data and optimize accordingly
• ROI\-driven mindset

• *Soft Skills \-**

• Creative thinker
• Strategic planning ability
• Strong communication skills
• Result\-oriented mindset
• Time management skills

• *Experience Required\-**

• 2\-5 years of experience in Social Media \& Performance Marketing
• Proven track record of running successful WhatsApp \& Meta campaigns
• Experience handling ad budgets (mention range if applicable)

• *Key Performance Indicators (KPIs)\-**

• Lead generation targets
• Cost per lead (CPL)
• Campaign ROI
• WhatsApp engagement \& conversion rate
• Social media growth metrics

• *Why Join Us?**

• Opportunity to build and scale digital presence
• Creative freedom
• Growth\-oriented environment
• Performance\-driven culture

Job Type: Full\-time

Pay: ₹20000 \- ₹30000per month

Work Location: In person

Call us employer : 9566499449

Job Types: Full\-time, Permanent

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Work Location: In person