Social Media & Influencer Marketing Executive- Delhi

Budget : 35k

• *Role Overview**

We are looking for a creative, proactive, and result\-oriented **Social Media \& Influencer Marketing Executive** to take ownership of our brand's social media presence and in\-house influencer marketing activities.

The role involves managing the brand's digital presence across platforms, planning and executing content strategies, building influencer partnerships, coordinating campaigns, and managing brand events and activations.

We’re looking for someone who understands social media trends, has a strong creative instinct, and can turn ideas into engaging brand experiences.

• *Key Responsibilities**

• *1\. Social Media Management**

● Manage the brand's social media platforms.

● Develop and execute monthly content strategies and social media calendars.

● Plan, coordinate, and manage daily content requirements, including reels, stories, posts, campaigns, and launches.

● Stay updated with social media trends, formats, viral content, and competitor activities.

● Coordinate with internal creative, design, and video teams to ensure timely content execution.

● Maintain brand consistency, tone of voice, and visual identity across platforms.

● Monitor engagement, reach, growth, and other performance metrics.

● Track social media performance and prepare regular reports with actionable insights.

• *2\. Influencer Marketing \& Collaborations**

● Independently manage end\-to\-end **in\-house influencer marketing activities**.

● Identify, research, shortlist, and onboard relevant influencers and content creators.

● Build and maintain a database of influencers across different categories and audience segments.

● Handle influencer outreach, negotiations, commercials, briefing, and coordination.

● Plan and execute influencer campaigns, barter collaborations, paid partnerships, and product seeding.

● Coordinate product dispatches, content timelines, deliverables, and approvals.

● Ensure timely content delivery and maintain long\-term relationships with creators.

● Track campaign performance, engagement, reach, and ROI.

● Explore new creator\-led marketing opportunities and collaborations.

• *3\. Events \& Brand Activations**

● Plan, coordinate, and execute brand events, activations, and promotional activities.

● Manage on\-ground brand presence at college events, exhibitions, pop\-ups, and other relevant platforms.

● Coordinate with event vendors, agencies, creators, and internal teams.

● Handle event planning, logistics, branding, promotional materials, and execution.

● Explore opportunities for brand collaborations, partnerships, and offline visibility.

• *4\. Campaigns \& Brand Initiatives**

● Conceptualize and execute social media campaigns, product launches, contests, and giveaways.

● Develop creative ideas for seasonal campaigns, trending formats, and brand storytelling.

● Explore collaborations with relevant brands, communities, colleges, and lifestyle platforms.

● Continuously identify new opportunities to increase brand awareness and audience engagement.

• *Requirements**

● 1\-2 years of experience in social media management and influencer marketing.

● Strong understanding of Instagram, Facebook, YouTube, and LinkedIn.

● Hands\-on experience in managing influencer campaigns end\-to\-end.

● Experience in content planning, calendar management, and campaign execution.

● Strong communication, negotiation, coordination, and relationship\-building skills.

● Good understanding of social media analytics, engagement metrics, and campaign performance.

● Creative mindset with an eye for trends, storytelling, and digital culture.

● Ability to multitask, manage deadlines, and independently handle multiple projects.

● Experience in **beauty, personal care, fragrance, fashion, or lifestyle brands** will be preferred.

• *What We’re Looking For**

Someone who can take ownership of the brand's social media and influencer ecosystem — from planning the content calendar and building creator relationships to executing campaigns and managing on\-ground brand experiences.

• *This is a hands\-on role that requires both creative thinking and strong execution skills.**

• *Additional Details**

● **Location:** New Delhi

● **Work Mode:** On\-site \| Full\-time

● **Experience:** 1\-2 years

Pay: ₹20,000\.00 \- ₹35,000\.00 per month

Work Location: In person