Social Media Manager

We are currently hiring for the position of Social Media Manager and would like to share the job details with you.

Position: Social Media Manager

Location: Salt Lake, Kolkata (Work From Office)

Shift Timing: 3:00 PM – 12:00 AM

Working Days: Monday to Saturday

About AI CERTs®

AI CERTs® is a globally recognized certification organization specializing in AI and Blockchain certifications. The company offers role\-based certification programs designed to help professionals become AI\-Ready, Job\-Ready, and Future\-Ready. AI CERTs® is headquartered in New York and serves learners, enterprises, universities, and training partners worldwide.

Key Responsibilities

Strategy \& Planning

Develop and execute a comprehensive, multi\-platform social media strategy aligned with overall business and marketing goals

Build and manage a monthly editorial content calendar across all platforms

Identify emerging trends, platform algorithm changes, and audience insights to stay ahead of the curve

Conduct competitive analysis and benchmark the brand against industry peers

Content Creation \& Production

Conceptualise, produce, and publish high\-quality content — including short\-form videos, long\-form videos, carousels, graphics, reels, and written posts

Manage end\-to\-end YouTube channel operations: scripting, production direction, SEO\-optimised titles/descriptions/thumbnails, and growth strategy

Lead LinkedIn content strategy: thought leadership posts, company updates, employee advocacy, and newsletter/articles

Create and maintain a consistent brand voice, visual identity, and tone of voice across all platforms

Collaborate with designers, videographers, and copywriters to bring content visions to life

Platform Management

Own accounts across YouTube, LinkedIn, Instagram, Facebook, X (Twitter), and other relevant platforms

Schedule, publish, and manage posts using social media management tools (e.g., Hootsuite, Buffer, Sprout Social, Later)

Actively manage community interactions — responding to comments, DMs, and mentions in a timely and on\-brand manner

Manage influencer and creator partnerships, including outreach, briefing, and performance tracking

Analytics \& Reporting

Track, analyse, and report on KPIs including reach, impressions, engagement rate, follower growth, video views, CTR, and conversions

Use platform\-native analytics (YouTube Studio, LinkedIn Analytics) alongside tools like Google Analytics and third\-party dashboards

Provide weekly/monthly performance reports with actionable insights and recommendations

Run A/B tests on content formats, posting times, CTAs, and creative to continuously optimise performance

Paid Social (Bonus / Desirable)

Support or lead paid social campaigns on LinkedIn Ads, YouTube Ads, and Meta Ads

Work with the performance marketing team to amplify organic content through paid promotion

Required Qualifications

3–5 years of hands\-on experience in social media strategy, content creation, or digital marketing

Proven track record of growing social media accounts organically with measurable results

Deep expertise in YouTube — including channel strategy, SEO, audience retention, and YouTube Studio analytics

Strong proficiency in LinkedIn content strategy — thought leadership, B2B engagement, and LinkedIn newsletter/articles

Proficiency in Instagram, Facebook, and X (Twitter) ecosystems

Experience with social media management and scheduling tools

Strong understanding of social media algorithms and best practices for each platform

Solid analytical skills — comfortable working with data to draw insights and make decisions

Excellent written and verbal communication skills with a sharp eye for detail

Basic to intermediate graphic design skills (Canva, Adobe Express, or similar)

Basic video editing proficiency (CapCut, Premiere Pro, Final Cut, or equivalent)

Nice to Have

Experience running LinkedIn Ads, YouTube Ads, or Meta Ads campaigns

Knowledge of SEO principles and how they intersect with social and content strategy

Experience working with CRM or marketing automation tools (HubSpot, Mailchimp, etc.)

Prior experience in a startup, agency, or fast\-paced environment

Familiarity with AI\-powered content tools (e.g., ChatGPT, Claude, Jasper, Descript)

What We Offer

Competitive salary and performance\-based incentives

Opportunity to shape the brand's digital identity from the ground up

Creative freedom and ownership over strategy and execution

Collaborative, supportive team culture with regular feedback and growth conversations

Learning \& development budget for courses, conferences, and tools

Flexible working arrangements

Application Question(s)

• Current CTC?
• Comfortable for Kolkata
• Comfortable \- 6\-7LPA
• Comfortable working on Sat ?

Work Location: In person