Social Media Manager

We are looking for an experienced **Social Media Manager** to join our team in Madurai. The ideal candidate will be responsible for developing and executing social media strategies that strengthen brand awareness, increase audience engagement, and drive business growth across multiple digital platforms. This role requires hands\-on experience in content planning, campaign management, community engagement, analytics, and AI\-assisted marketing workflows.

• *Key Responsibilities**

• Develop and execute social media strategies aligned with business and marketing objectives.
• Plan, create, and manage content calendars across platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube, X (Twitter), and other relevant channels.
• Collaborate with the Creative, Design, Video, and Marketing teams to produce engaging and high\-quality content.
• Manage the publishing schedule and ensure consistent brand messaging across all social media platforms.
• Monitor community engagement by responding to comments, messages, and customer interactions in a timely and professional manner.
• Analyze campaign performance and provide actionable insights using platform analytics and reporting tools.
• Stay updated with the latest social media trends, platform algorithms, and best practices.
• Coordinate with influencers, creators, and external partners to support brand campaigns.
• Utilize AI tools such as ChatGPT, Claude, Gemini, Canva AI, or similar platforms to enhance content creation, campaign planning, and workflow efficiency.
• Track KPIs and prepare regular performance reports with recommendations for continuous improvement.

• *Requirements**

• Bachelor's degree in Marketing, Communications, Digital Marketing, Business, or a related field.
• Minimum **4\+ years** of experience in Social Media Marketing, Digital Marketing, or Brand Marketing.
• Proven experience managing multiple social media platforms for a brand or agency.
• Strong understanding of content strategy, audience engagement, and community management.
• Hands\-on experience with social media management tools such as Meta Business Suite, Hootsuite, Buffer, Sprout Social, or similar platforms.
• Experience with social media analytics and reporting tools.
• Knowledge of paid social campaigns is an added advantage.
• Familiarity with AI\-powered marketing and content creation tools.
• Excellent communication, creativity, and organizational skills.
• Ability to manage multiple campaigns in a fast\-paced environment.

• *Preferred Qualifications**

• Experience working in an e\-commerce or D2C environment.
• Knowledge of influencer marketing and creator collaborations.
• Basic understanding of SEO and performance marketing.
• Experience with Adobe Creative Suite, Canva, or similar creative tools is an added advantage.

• *Location: Madurai (On\-Site)**

• *Mail: vignesh.hrbeeyoond@gmail.com**

• *Contact: \+91 9952560396**

Pay: ₹45,000\.00 \- ₹55,000\.00 per month

Work Location: In person