Social Media Manager & Content Creator

JOB DESCRIPTION

Manager – Content, Social Media \& Brand Storytelling

Brand: The Old Natural \| Health \& Wellness \| D2C

Experience: 2\-5 YearsLocation: Faridabad / Delhi NCRDepartment: MarketingEmployment Type: Full\-time

About The Old Natural

The Old Natural is a modern health and wellness brand inspired by traditional Indian remedies and ancient wellness practices.

Our philosophy is simple: Bringing back ancient remedies in a modern way.

We believe that the wisdom passed down through generations deserves a fresh, contemporary expression. From everyday wellness rituals to natural ingredients and holistic health solutions, we aim to make wellness simple, engaging and relevant to today’s generation.

We are looking for a highly creative and digitally native Content \& Social Media Manager who can build The Old Natural into a distinctive, content\-first wellness brand.

The Role

This is not a conventional social media posting role.

We are looking for a content creator, storyteller and social media growth expert who understands what makes people stop scrolling, watch, engage, share and follow.

You will own the end\-to\-end content and social media strategy, with a strong focus on Instagram, Reels, short\-form videos, storytelling, innovative formats and organic growth.

Your mission will be to make wellness content interesting, entertaining, educational, relatable and viral.

Key Responsibilities

1\. Viral Content Strategy \& Brand Building

• Develop a differentiated social media strategy to establish The Old Natural as a recognizable wellness brand.
• Create innovative, high\-impact and shareable content formats.
• Identify viral trends, cultural moments, trending conversations and internet behaviours.
• Build recurring content properties and signature series that audiences recognize and look forward to.
• Develop content that drives organic reach, saves, shares, comments and followers.
• Think beyond conventional product marketing and create content people genuinely want to consume.

2\. Creative Content Development \& Storytelling

• Conceptualize and create Instagram Reels, carousels, stories, memes and short\-form videos.
• Develop compelling hooks, scripts, captions and storytelling formats.
• Convert complex wellness topics into simple, engaging and relatable content.
• Bring traditional Indian wellness wisdom into modern lifestyles.
• Develop content around natural ingredients, everyday health habits, traditional remedies, wellness myths and lifestyle trends.
• Create relatable content using humour, nostalgia, emotion, curiosity and education.
• Work on innovative visual storytelling, POV videos, experiments, challenges and interactive content.

3\. Build Signature Content IPs

Develop and scale unique recurring content properties for The Old Natural, such as:

• Dadi Was Right: Traditional Indian remedies and wellness wisdom presented in a modern, entertaining format.
• Wellness Mythbusters: Busting common health and wellness myths through engaging content.
• Your Body Is Telling You: Relatable content around everyday wellness signs and habits.
• Ingredient Stories: Interesting facts and stories about ingredients like Amla, Moringa, Gond Katira, Haldi, Rosemary and more.
• Old School vs New School: Comparing traditional wellness practices with modern lifestyle habits.
• 60\-Second Wellness: Quick, actionable wellness education.
• Things We Ignore: Everyday wellness habits and mistakes people overlook.

The candidate should also continuously develop fresh content IPs rather than relying only on existing formats.

4\. Social Media Management \& Growth

• Own The Old Natural’s social media presence across Instagram, Facebook and YouTube Shorts.
• Plan and execute monthly and weekly content calendars.
• Drive organic follower growth, engagement and community building.
• Understand platform algorithms, retention, watch time and content distribution.
• Experiment with different content formats, hooks, thumbnails and posting strategies.
• Monitor comments, DMs and audience feedback to identify new content opportunities.
• Build a recognizable and consistent brand personality.

5\. AI\-First Content Creation

• Use AI tools to accelerate content ideation, scripting, visual creation and video production.
• Hands\-on experience with ChatGPT, Gemini, Midjourney, Canva AI, Google Flow, Runway or similar tools.
• Explore AI\-generated storytelling, characters, visual concepts and innovative video formats.
• Create high\-quality content efficiently without depending entirely on external production agencies.

6\. Influencer \& Creator Collaborations

• Identify relevant wellness influencers, micro\-creators and UGC creators.
• Develop creative briefs and innovative collaboration concepts.
• Build a network of creators who can produce authentic, engaging wellness content.
• Manage content collaborations and measure their performance.

7\. Performance Tracking \& Content Optimization

• Track reach, impressions, engagement, shares, saves, follower growth and video retention.
• Identify top\-performing content and understand why it worked.
• Continuously experiment with new creative formats.
• Prepare weekly and monthly social media performance reports.
• Convert insights into actionable content strategies.

What We Are Looking For

• 2\-5 years of experience in content creation, social media and digital brand building.
• Experience in building social media pages organically, preferably for D2C, FMCG, wellness, beauty or lifestyle brands.
• Exceptional creative thinking and storytelling capabilities.
• Strong understanding of Instagram Reels and short\-form video content.
• Ability to identify trends early and convert them into brand\-relevant content.
• Excellent scriptwriting, copywriting and communication skills.
• Hands\-on experience with AI\-powered content creation tools.
• Understanding of social media algorithms, engagement and organic growth.
• Ability to work independently, experiment and execute ideas quickly.

Most importantly: We need someone who doesn’t just follow trends but has the creativity to create trends.

Key Performance Indicators (KPIs)

• Organic follower growth across social media platforms.
• Monthly organic reach and impressions.
• Reels views, average watch time and audience retention.
• Shares and saves per post.
• Engagement rate and community growth.
• Number of high\-performing and viral content pieces.
• Consistency and timely execution of content calendar.
• Development of successful recurring content properties.

First 90 Days – Expected Deliverables

First 30 Days

• Understand the brand, products, audience and positioning.
• Conduct a detailed social media and competitor audit.
• Develop content pillars and a differentiated social media strategy.
• Prepare a 30\-day content calendar.

Days 31–60

• Launch at least 2–3 recurring content series.
• Establish a consistent Reels and carousel publishing engine.
• Experiment with different creative formats and storytelling styles.
• Build an initial creator collaboration pipeline.

Days 61–90

• Identify winning content formats and scale them.
• Demonstrate measurable improvement in organic reach and engagement.
• Establish a repeatable content production process.
• Present a 90\-day social media growth report and next\-quarter strategy.

Our Ideal Candidate

We are looking for someone who

• Thinks like a content creator, not just a social media executive.
• Understands internet culture, memes, trends and audience psychology.
• Can turn a simple wellness fact into a highly engaging Reel.
• Has the ability to make educational content entertaining.
• Is curious, experimental and obsessed with creative storytelling.
• Takes ownership from idea generation to final content execution.

If you believe wellness content doesn’t have to be boring and know how to make people stop scrolling, The Old Natural is looking for you.

Apply with your resume and portfolio of social media pages, Reels or campaigns you have personally created or managed.

Pay: ₹20,000\.00 \- ₹50,000\.00 per month

Work Location: In person