Social Media Manager

ESM Overseas is looking for a creative, proactive, and results\-oriented Social Media Manager to manage our digital presence, run advertising campaigns, generate quality leads, and improve our website's search engine rankings. The ideal candidate should have hands\-on experience in social media management, paid advertising, lead generation, and SEO, with a strong focus on business growth and measurable results.

Key Responsibilities

1\. Social Media Management

Manage and maintain the company's social media pages, including Facebook, Instagram, LinkedIn, and other relevant platforms.Regularly update social media profiles with engaging posts, stories, reels, promotional content, and company updates.Create engaging captions, hashtags, and content ideas to increase brand awareness and audience engagement.Monitor comments, messages, and inquiries and ensure timely responses.

2\. Paid Advertising \& Lead Generation

Plan, create, manage, and optimize paid advertising campaigns on Meta Ads (Facebook and Instagram) and Google Ads.

Generate quality leads through targeted digital marketing campaigns.Identify target audiences and develop effective audience targeting and retargeting strategies.Prepare regular advertising performance reports and recommend improvements.

3\. Website SEO \& Optimization

Manage and optimize the company's website to improve organic traffic, search engine rankings, and online visibility.Conduct keyword research, competitor analysis, and SEO audits.Optimize website content, meta titles, meta descriptions, headings, images, and internal links.

4\. Content Creation \& Digital Marketing

Coordinate the creation of social media creatives, promotional banners, reels, videos, and digital advertisements.Work with graphic designers, content writers, and other team members to develop marketing materials.Research industry trends, competitor activities, and new digital marketing opportunities.

Required Skills \& Qualifications

2–4 years of experience in social media management and digital marketing.

Hands\-on experience with Facebook, Instagram, LinkedIn, and other social media platforms.

Practical experience running Meta Ads and Google Ads campaigns.

Strong understanding of lead generation, audience targeting, retargeting, and campaign optimization.

Knowledge of SEO, keyword research, website optimization, and content management.

Pay: ₹26,000\.00 \- ₹34,000\.00 per month

Benefits

• Cell phone reimbursement
• Paid sick time
• Paid time off

Work Location: In person