- *Urban Acres Infomediatech Pvt. Ltd**. is seeking an experienced and creative **Social Media Manager** to lead the organisation's digital presence across multiple platforms. The ideal candidate should possess a strong understanding of social media strategy, content marketing, audience engagement, and digital growth.
The role requires a professional who can transform content into meaningful digital conversations, build online communities, and strengthen the visibility of Urban Acres and its associated platforms.
- *Social Media Strategy \& Planning**
- Develop and execute comprehensive social media strategies aligned with business and brand objectives.
- Create monthly content calendars and campaign plans across platforms.
- Identify opportunities to increase brand visibility, audience engagement, and follower growth.
- *Content \& Campaign Management**
- Manage and oversee content across Instagram, LinkedIn, Facebook, X (Twitter), YouTube, and emerging platforms.
- Coordinate with editorial, design, video, and production teams for content creation and execution.
- Develop compelling captions, content themes, and campaign narratives.
- Ensure consistency in brand voice, messaging, and visual identity.
- *Digital Marketing \& Growth**
- Plan and execute organic and paid social media campaigns.
- Monitor campaign performance and optimise based on analytics and insights.
- Generate leads and audience engagement through strategic digital initiatives.
- Stay updated with social media trends, platform updates, and industry best practices.
- *Community \& Reputation Management**
- Manage audience interactions, comments, messages, and community engagement.
- Monitor online conversations and maintain a positive brand image.
- Coordinate timely responses to stakeholder and audience queries.
- *Performance Monitoring**
- Track and analyse social media performance metrics.
- Prepare weekly and monthly performance reports.
- Recommend improvements based on data and audience behaviour.
- *Required Skills \& Qualifications**
- Bachelor's degree in Marketing, Media, Communications, Journalism, Business, or related field.
- Minimum **2–5 years of hands\-on experience** in social media management and digital marketing.
- Strong understanding of all major social media platforms and their algorithms.
- Experience with social media scheduling and analytics tools.
- Knowledge of Meta Ads, LinkedIn marketing, YouTube growth strategies, and digital advertising.
- Excellent written and verbal communication skills.
- *Preferred Candidate Profile**
- Creative thinker with strong storytelling abilities.
- Passion for content, branding, and audience engagement.
- Ability to work in a fast\-paced media environment.
- Strong coordination and project management skills.
- Experience in media, real estate, architecture, infrastructure, or urban development sectors will be an advantage.
- Social Media Strategy
- Digital Marketing
- Content Planning \& Execution
- Audience Growth \& Engagement
- Campaign Management
- Analytics \& Reporting
- Brand Building
- Communication \& Coordination
- Opportunity to manage and grow influential media and industry\-focused platforms.
- Exposure to leading developers, architects, manufacturers, policymakers, and industry stakeholders.
- Creative freedom and ownership of digital initiatives.
- Fast\-paced, growth\-oriented work environment with long\-term career opportunities.
Candidates based in **Mumbai** will be preferred. Experience in managing professional, media, corporate, or industry\-focused social media platforms will be highly valued.
- *Join Urban Acres and help shape one of India's leading knowledge and media platforms for the urban built environment.**
Pay: ₹25,000\.00 \- ₹35,000\.00 per month
Benefits
Work Location: In person