Social Media Manager

• *Social Media Manager (Strategy \+ Content Creation)**

• *Experience:** 2–5 years
• *Department:** Marketing
• *Reports to:** Marketing Lead / Head of Marketing

• *About the Role**

We're looking for a Social Media Manager who can think strategically and execute hands\-on. This is a high\-ownership role for someone who can build the social media roadmap, shoot/design/write the content themselves, and manage day\-to\-day posting, community, and performance across platforms — without needing a separate strategist, designer, or copywriter to lean on.

• *Key Responsibilities**

• Strategy*

• Own the social media strategy across platforms (Instagram, LinkedIn, X, YouTube/Shorts, etc.), aligned with brand and business goals.
• Plan monthly/quarterly content calendars based on campaigns, product launches, and trends.
• Track competitor activity and industry trends to keep the brand's content relevant and timely.
• Define and report on KPIs (reach, engagement, follower growth, conversions) and adjust strategy based on data.

• Content Creation*

• Write, shoot, edit, and design content (reels, posts, carousels, captions) end\-to\-end.
• Maintain a consistent brand voice and visual identity across all platforms.
• Repurpose long\-form content (blogs, podcasts, videos) into platform\-specific social assets.
• Stay on top of trending formats, audio, and meme culture relevant to the brand's audience.

• Social Media Management*

• Manage day\-to\-day publishing, scheduling, and platform\-specific optimization.
• Monitor comments, DMs, and community engagement; respond or escalate as needed.
• Coordinate with influencers/creators for collaborations where relevant.
• Manage paid social boosting/budgets in coordination with the marketing team (if applicable).
• Use analytics tools to report performance weekly/monthly and share insights with stakeholders.

• *Requirements**

• 3–6 years of experience managing social media for a brand, agency, or personal/creator account at scale.
• Strong portfolio showing both strategic thinking (calendars, campaigns, growth) and hands\-on content (writing, design, video editing).
• Proficiency with tools like Canva/Adobe Suite, CapCut/Premiere Pro, and scheduling tools (Buffer, Hootsuite, Later, etc.).
• Working knowledge of platform analytics (Meta Business Suite, LinkedIn Analytics, YouTube Studio, etc.).
• Excellent writing skills and a sharp eye for visual storytelling.
• Ability to work independently, manage multiple platforms simultaneously, and meet deadlines.

• *Good to Have**

• Experience with short\-form video editing/trends (Reels, Shorts).
• Basic knowledge of paid social campaigns.
• Familiarity with SEO/social listening tools.

Pay: ₹35,000\.00 \- ₹50,000\.00 per month

Work Location: In person