Social Media Manager

Job Description: Social Media Manager

• *Company:** Studegram Edu Tech Pvt. Ltd.
• *Experience:** Minimum 2 Years
• *Employment Type:** Full\-Time
• *Location:** Calicut / Kochi / Wayanad (as applicable)

About the Role

We are looking for a creative, trend\-savvy, and results\-driven **Social Media Manager** who can build our brand presence, develop engaging content strategies, and produce viral\-worthy content across social media platforms. The ideal candidate should have strong expertise in content marketing, storytelling, trend analysis, and audience engagement, with a proven ability to turn creative ideas into high\-performing content.

Key Responsibilities

• Develop and execute social media strategies to increase brand awareness, reach, engagement, and lead generation.
• Create innovative content ideas and produce engaging, shareable, and viral\-potential content, especially Instagram Reels and YouTube Shorts.
• Plan, develop, and manage content calendars across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
• Lead content marketing initiatives, including storytelling, campaign planning, brand communication, and promotional activities.
• Identify trending topics, viral formats, audio, memes, and audience interests to create timely and relevant content.
• Develop creative concepts, scripts, hooks, captions, and calls to action for videos and social media posts.
• Coordinate with videographers, video editors, designers, presenters, and internal teams to execute content ideas.
• Monitor social media analytics, including reach, views, engagement, shares, saves, follower growth, and lead conversions.
• Conduct competitor analysis and continuously experiment with new content formats and growth strategies.
• Manage social media campaigns, contests, influencer collaborations, and promotional activities.
• Maintain consistent brand voice, visual identity, and content quality across all platforms.
• Prepare regular performance reports and recommend improvements based on data and audience behaviour.

Required Skills \& Qualifications

• Minimum **2 years of experience** in social media management, content marketing, or digital content creation.
• Proven experience in developing engaging social media content and successful campaigns.
• Strong understanding of viral content strategies, social media algorithms, and current digital trends.
• Excellent creative thinking, storytelling, copywriting, and communication skills.
• Ability to develop compelling video concepts, scripts, hooks, and captions.
• Hands\-on experience with Instagram, Facebook, YouTube, and LinkedIn.
• Knowledge of social media analytics, audience insights, and performance tracking.
• Experience coordinating with creative teams and managing multiple content projects.
• Ability to work in a fast\-paced environment and meet content deadlines.

Preferred Qualifications

• Experience in education, study\-abroad consultancy, edtech, or service\-based industries.
• A portfolio showcasing high\-performing Reels, Shorts, campaigns, or other social media content.
• Basic knowledge of video editing tools such as CapCut, Premiere Pro, or similar software.
• Experience in influencer marketing, personal branding, and lead\-generation campaigns.

Key Performance Indicators (KPIs)

• Growth in social media reach, impressions, and followers.
• Number of high\-performing and viral\-potential content pieces published.
• Video views, watch time, shares, saves, and engagement rate.
• Consistency and quality of content production.
• Leads and enquiries generated through social media.
• Campaign performance and achievement of monthly content targets.

Who We Are Looking For

We need someone who goes beyond simply posting content. We are looking for a **creative content strategist who understands what makes people stop scrolling, watch, engage, share, and take action**. You should be proactive in identifying trends, generating fresh ideas, experimenting with content formats, and building a strong digital presence for Studegram.

• *How to Apply:** Send your updated CV and portfolio of your best social media content to **hr@studegram.com**, mentioning *Social Media Manager* in the subject line.

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Benefits

• Cell phone reimbursement
• Paid sick time
• Paid time off

Work Location: In person