Social Media Manager

Job description

Job Title: Social Media Manager

• *Experience:** 1–3Years
• *Location:** Mumbai
• *Employment Type:** Full\-Time

Job Summary

We are looking for an experienced and proactive **Social Media Manager** who can independently manage and grow our social media presence, especially Instagram.

The ideal candidate should have strong hands\-on experience in **Instagram management, content strategy, influencer/actor collaborations, content planning and social media campaigns**. The candidate should be capable of planning content **at least 1–2 months in advance**, while also being flexible enough to use trending content and opportunities in real time.

This is a hands\-on role for someone who can take **complete ownership of social media activities from planning to execution and performance analysis.**

Key Responsibilities

• Independently manage and handle the company's **Instagram account** on a day\-to\-day basis.
• Develop and maintain a detailed **monthly and 1–2 month advance content calendar**.
• Plan Reels, posts, carousels, stories, campaigns and other Instagram content.
• Develop creative content ideas based on brand objectives, audience interests and current trends.
• Stay updated with **Instagram trends, Reels, trending audio, hashtags and new content formats**.
• Coordinate with designers, photographers, videographers and video editors for content creation.
• Write or coordinate **captions, hooks, scripts and creative copy** for social media content.
• Plan and execute social media campaigns for product launches, events, festivals and special occasions.
• Identify suitable **influencers, actors, creators and public personalities** for collaborations.
• Handle complete influencer/actor communication, including **initial outreach, follow\-ups, negotiations, brief sharing and deliverables**.
• Maintain good professional relationships with influencers, actors and creators for future collaborations.
• Coordinate shoots and ensure required content is received and published on time.
• Manage Instagram comments, DMs, mentions and audience engagement.
• Monitor competitors and identify new content and campaign opportunities.
• Track social media performance including **reach, engagement, views, followers, shares, saves and profile visits**.
• Prepare weekly/monthly social media performance reports and suggest improvements based on the results.
• Maintain a proper tracker for **content calendar, influencers, collaborations, shoots and campaign deadlines**.
• Ensure that upcoming campaigns and important occasions are planned well in advance.

Must\-Have Requirements

• **3–4 years of hands\-on Social Media Management experience.**
• Strong and proven experience in **Instagram account handling**.
• Experience in creating and managing **content calendars**.
• Experience working with **influencers, actors, creators or public personalities**.
• Strong communication and follow\-up skills.
• Good understanding of Instagram Reels, Stories, posts and current trends.
• Ability to plan content **1–2 months in advance**.
• Ability to manage multiple campaigns and deadlines independently.
• Good understanding of Instagram Insights and social media analytics.
• Strong creative thinking and content ideation skills.
• Experience coordinating with designers, photographers and video editors.
• Candidate should have a **portfolio or examples of Instagram pages/campaigns handled previously**.

Preferred Skills

• Canva / basic design knowledge
• Basic video editing knowledge
• Meta Business Suite
• Instagram Insights / Analytics
• Influencer marketing
• Campaign planning
• Copywriting and content scripting

Pay: ₹15,000\.00 \- ₹35,000\.00 per month

Work Location: In person