Social Media Manager

• *Job Title: Social Media Manager**

• *Company:** My Two Bigha Pvt. Ltd. (2Bigha)

• *Location:** Gurugram, Haryana

• *Experience:** 4\+ Years

• *Employment Type:** Full\-Time

• *Department:** Marketing

• *Job Summary**

We are looking for a creative, proactive, and results\-driven Social Media Manager to manage and grow 2Bigha's social media presence across YouTube, Instagram, Facebook, and LinkedIn.

The ideal candidate should have strong expertise in organic social media growth, content strategy, audience engagement, and viral marketing. The primary objective of this role is to increase organic reach, video views, followers, subscribers, and overall brand visibility across digital platforms.

We need someone who can develop creative content strategies, understand platform algorithms, identify trending opportunities, and consistently deliver measurable organic growth.

• *Key Responsibilities**

• *1\. Social Media Management \& Organic Growth**

• Manage and grow social media accounts across Instagram, Facebook, YouTube, and LinkedIn.
• Develop strategies to increase organic reach, followers, subscribers, impressions, and engagement.
• Drive organic video views through platform\-specific content strategies.
• Understand social media algorithms and audience behaviour.
• Build an engaged online community around the 2Bigha brand.

• *2\. Content Strategy \& Planning**

• Develop and execute weekly and monthly content calendars.
• Generate creative and engaging content ideas for different platforms.
• Plan Reels, Shorts, videos, carousels, stories, and static posts.
• Identify trending topics, viral formats, and content opportunities.
• Coordinate with graphic designers, video editors, and content writers.
• Ensure consistent content publishing across platforms.

• *3\. YouTube, Instagram \& Facebook Growth**

• Develop strategies to increase YouTube subscribers, views, and watch time.
• Drive Instagram Reels views, followers, reach, and engagement.
• Increase Facebook organic reach, video views, and page followers.
• Optimise video titles, descriptions, thumbnails, captions, and hashtags.
• Experiment with different content formats to maximise organic performance.

• *4\. Content Distribution \& Community Building**

• Explore influencer collaborations and creator partnerships.
• Leverage relevant online communities and groups to increase brand visibility.
• Execute cross\-platform content distribution strategies.
• Engage with followers, respond to comments, and build audience relationships.
• Identify opportunities for organic brand mentions and collaborations.

• *5\. Analytics \& Reporting**

• Monitor daily, weekly, and monthly social media performance.
• Track organic views, reach, impressions, followers, subscribers, and engagement.
• Analyse content performance and identify growth opportunities.
• Prepare monthly performance reports.
• Continuously optimise strategies based on analytics and audience insights.

• *Required Skills \& Qualifications**

• 4\+ years of experience in social media management.
• Proven experience in organic social media growth.
• Strong understanding of Instagram, Facebook, and YouTube algorithms.
• Expertise in Reels, Shorts, and video content strategies.
• Knowledge of viral marketing and content distribution.
• Experience with Meta Business Suite, YouTube Studio, and social media analytics.
• Strong creative thinking, communication, and execution skills.
• Ability to manage multiple social media platforms independently.

• *Preferred Candidate Profile**

• Experience growing social media accounts organically.
• Experience in real estate, PropTech, startups, or digital media will be an advantage.
• Ability to demonstrate successful campaigns and measurable growth results.
• Strong understanding of video\-first content strategies.
• Candidates with proven experience generating high organic video views will be preferred.

• *Key Performance Indicators (KPIs)**

• Organic follower and subscriber growth.
• Monthly organic video views.
• Organic reach and impressions.
• Engagement rate, shares, saves, and comments.
• YouTube watch time and audience retention.
• Content publishing consistency.
• Overall social media brand visibility.

• *Application Requirements**

Candidates must share

• Links to social media accounts they have managed.
• Examples of accounts they have grown organically.
• Previous performance reports or analytics screenshots.
• Examples of high\-performing Reels, Shorts, and videos.

• *Important:** We are looking for a hands\-on Social Media Manager who can drive actual organic growth, increase brand visibility, and build a strong digital audience for 2Bigha—not someone whose role is limited to posting and scheduling content.

Please share your resume on hiring@2bigha.ai

Pay: ₹40,000\.00 \- ₹60,000\.00 per month

Benefits

• Paid sick time
• Provident Fund

Work Location: In person