We are looking for a creative, performance\-driven **Social Media Manager** to lead our social media presence, drive audience engagement, and support business growth through effective organic and paid digital marketing strategies.
*Key Responsibilities**
Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
Create, schedule, and manage engaging content and campaign calendars.
Monitor campaign performance and improve reach, engagement, lead generation, and ROI.
Implement and support SEO strategies to improve website visibility and organic traffic.
Track social media trends, competitor activities, and audience insights.
Manage community engagement and respond to customer interactions.
Collaborate with marketing, sales, and creative teams to execute integrated campaigns.
Prepare regular performance reports and recommendations based on analytics.
*Preferred**
Experience in FMCG, Food \& Beverage, Consumer Goods, or Lifestyle brands.
Knowledge of influencer marketing, video content creation, and marketing automation tools.