Social Media Manager

We are looking for a creative and performance\-driven **Social Media Manager** with strong experience in **Social Media Optimization (SMO), paid advertising campaigns, and content strategy**. The ideal candidate should have hands\-on experience managing social media platforms, running paid campaigns, analyzing performance, and improving brand engagement.

Key Responsibilities

• Develop and execute social media strategies across platforms like **Facebook, Instagram, LinkedIn, Twitter/X, and YouTube**.
• Manage daily social media activities including content planning, posting, engagement, and community management.
• Create and optimize **paid advertising campaigns** on platforms like:
• Meta Ads (Facebook \& Instagram Ads)
• Google Ads (preferred)
• LinkedIn Ads (added advantage)
• Plan, launch, monitor, and optimize campaigns to achieve goals such as **lead generation, traffic, brand awareness, and conversions**.
• Analyze campaign performance using metrics like **CPL, CTR, CPC, CPM, ROI, and conversion rates**.
• Conduct audience research, competitor analysis, and market trends monitoring.
• Coordinate with content designers, video editors, and marketing teams for creative development.
• Create monthly social media calendars and performance reports.
• Improve organic reach, engagement, followers, and brand visibility.
• Test different ad creatives, copies, audiences, and bidding strategies to improve results.
• Manage social media queries, comments, and customer interactions professionally.
• Stay updated with latest social media trends, algorithms, and advertising policies.

Required Skills

• Hands\-on experience with **Meta Business Suite \& Ads Manager**.
• Strong knowledge of **SMO strategies and social media algorithms**.
• Experience in **lead generation campaigns and paid advertising optimization**.
• Good understanding of targeting, retargeting, lookalike audiences, and conversion tracking.
• Knowledge of analytics tools like **Meta Insights, Google Analytics, and Search Console**.
• Excellent communication and creative thinking skills.
• Ability to analyze data and make performance\-based decisions.

Pay: ₹15,000\.00 \- ₹35,000\.00 per month

Benefits

• Flexible schedule

Work Location: In person