Social Media Manager- Prosperi5

• *Job Overview:**

We are looking for a Social Media Manager who can take ownership of our social media presence — from strategy and content planning to creation, publishing, community management and performance analysis. The ideal candidate should understand what works on social media, can create compelling social\-first content, work with designers/video creators and influencers, and use data to continuously improve performance.

• *Key Responsibilities:**

• *1\. Social Media Strategy**

• Develop and execute social media strategies aligned with overall brand and business objectives.
• Define platform\-wise content strategy, themes, formats and posting frequency.
• Identify emerging social media trends, formats and opportunities relevant to the brand.
• Continuously test and refine content based on audience behaviour and performance.

• *2\. Content Planning \& Creation**

• Develop monthly/weekly content calendars across social media platforms.
• Ideate and create social\-first content including Reels and short\-form videos, Carousels, Static creatives, Stories, Educational and informative content, Brand\-led and engagement\-focused content etc.
• Convert financial concepts, products and market developments into simple, engaging and audience\-friendly content.
• Develop content hooks, captions, scripts, CTAs and creative briefs.
• Coordinate with internal teams and external designers/video creators wherever required.

• *3\. Community Management**

• Manage comments, messages, mentions and audience interactions across social platforms.
• Build and nurture an engaged online community.
• Identify recurring audience questions, feedback and content opportunities.
• Maintain the brand's tone, responsiveness and communication standards.

• *4\. Analytics \& Performance Management**

* Track and analyse key social media performance metrics such as

• Reach and impressions
• Engagement rate
• Views and watch time
• Follower growth
• Saves and shares
• Click\-throughs
• Leads/conversions, wherever applicable
• Prepare regular performance reports and actionable insights.
• Identify high\-performing and under\-performing content and recommend improvements.
• Use analytics to make data\-driven content and strategy decisions.

• *5\. Influencer \& Collaboration Management**

• Identify relevant influencers, creators and industry voices for potential collaborations.
• Manage influencer outreach, briefings, negotiations and execution.
• Coordinate collaborations, co\-created content and cross\-promotional initiatives.
• Track performance and ROI of influencer/collaboration campaigns.

• *6\. Competitor \& Market Monitoring**

• Regularly monitor competitors and relevant brands across social media.
• Benchmark content formats, creative approaches, engagement, positioning and campaign strategies.
• Identify gaps, trends and opportunities that can strengthen our social media presence.

• *7\. Creative \& Production**

• Work closely with graphic designers, video editors, photographers, agencies and other creative partners.
• Provide clear creative briefs and ensure timely delivery of content.
• Hands\-on experience in graphic designing and video editing will be strongly preferred.
• Ability to independently create/edit basic social media creatives and short\-form videos will be an advantage.

• *Ideal Candidate Profile:**

• Bachelor's degree in marketing**, Communications, Mass Media, Business, Digital Marketing or a related field**.
• 2–5 years of relevant experience in Social Media Management / Digital Marketing / Content Marketing.
• Prior experience in **FinTech, Financial Services, Wealth Management, Investments, Insurance, Banking or a related industry** will be preferred.
• Strong understanding of how different social media platforms work and what drives engagement.
• Strong understanding of Reels, short\-form video, carousels and social\-first content.
• Strong content ideation and storytelling skills.
• Ability to understand an audience and create content that is informative, relevant and engaging.
• Good understanding of social media analytics and performance metrics.
• Experience with influencer marketing and brand collaborations.
• Strong competitor research and benchmarking skills.
• Good communication and coordination skills.
• Ability to manage multiple content initiatives and deadlines.
• Graphic designing and video editing skills will be preferred.

Pay: ₹50,000\.00 \- ₹70,000\.00 per month

Application Question(s)

• Current Package?
• Expected Package?
• Notice Period?
• Are you commfortable working 06 days?

Experience

• Social Media Manager: 3 years (Required)

Work Location: In person