Social Media Manager

Job Description: Social Media Manager – Individual Contributor

• *Company:** Soul Miracles
• *Location:** Sector 48, Sohna Road, Gurugram, Haryana
• *Experience:** 3–10 Years
• *Employment Type:** Full\-Time
• *Work Schedule:** 6 Days a Week
• *Work Mode:** Work from Office
• *Reporting To:** Founder / Management

About Soul Miracles

Founded in 2017 by Dr. Manmit Kumarr, Soul Miracles is an experiential platform dedicated to helping individuals transform their lives through spirituality, self\-awareness, and personal development.

Dr. Manmit Kumarr believes that guidance alone is not enough; individuals should also learn the methods and practices that empower them to create their own guidance. Soul Miracles works towards this vision by helping people explore their potential, deepen their spiritual understanding, and create meaningful transformations in their lives.

We are a growing organisation looking for a passionate, creative, and execution\-oriented Social Media Manager who can strengthen our digital presence, create meaningful content, and connect with audiences interested in spirituality and personal growth.

Website: https://manmitkumarr.com/

Role Overview

We are looking for a hands\-on **Social Media Manager who is an individual contributor**, capable of independently managing day\-to\-day social media and digital marketing activities from ideation to execution and performance analysis.

The ideal candidate should be equally comfortable developing content ideas, writing compelling copy, designing creatives using Canva, publishing content across social media platforms, coordinating with influencers, and tracking performance analytics.

This role is best suited for someone who takes ownership, enjoys creating content, understands audience engagement, and can deliver consistently in a fast\-paced, high\-growth environment.

• *This is an execution\-focused role, not a team\-management position.** The candidate must be willing to work hands\-on across content creation, publishing, coordination, and analytics.

Key Responsibilities1\. Social Media Management

• Independently manage the day\-to\-day social media presence of Soul Miracles across Instagram, Facebook, and YouTube.
• Plan, create, schedule, and publish regular social media content in line with the brand's vision and marketing objectives.
• Develop and maintain a monthly content calendar covering posts, reels, stories, carousels, videos, and campaigns.
• Ensure consistency in brand voice, visual identity, messaging, and publishing schedules.
• Monitor comments, audience interactions, engagement, and community responses.

2\. Content Creation and Copywriting

• Generate creative and engaging content ideas around spirituality, self\-development, personal transformation, and the brand's offerings.
• Write compelling captions, social media copy, hooks, headlines, scripts, and short\-form video content.
• Convert complex spiritual concepts into clear, relatable, and engaging content for digital audiences.
• Create content for promotional campaigns, events, workshops, programs, and other marketing initiatives.
• Repurpose existing long\-form content, videos, and talks into reels, shorts, posts, and other social media formats.
• Ensure all content aligns with the organisation's philosophy, communication standards, and brand guidelines.

3\. Creative Design and Canva

• Design social media creatives, carousels, thumbnails, promotional posts, and stories using Canva.
• Create visually appealing and platform\-appropriate content while maintaining brand consistency.
• Coordinate basic video editing and creative production for reels, shorts, and other digital formats.
• Work independently on routine creative requirements with minimal supervision.

4\. Influencer Marketing and Collaborations

• Identify relevant influencers, creators, and digital communities aligned with spirituality, wellness, mindfulness, and personal development.
• Coordinate influencer outreach, collaborations, content requirements, follow\-ups, and publishing schedules.
• Track campaign deliverables, engagement, reach, and overall collaboration performance.
• Build and maintain relationships with relevant creators to support brand awareness and audience growth.

5\. Day\-to\-Day Digital Marketing

• Execute daily marketing activities and social media campaigns as per business priorities.
• Support the promotion of workshops, events, programs, launches, and other organisational initiatives.
• Coordinate with internal stakeholders to gather information, content inputs, and approvals.
• Ensure timely execution of planned activities while adapting to urgent requirements.
• Identify opportunities to improve reach, engagement, audience growth, and conversions through content.

6\. Analytics and Performance Reporting

• Track social media performance metrics, including reach, impressions, engagement, follower growth, video views, watch time, and clicks.
• Analyse content performance to identify what resonates with the target audience.
• Prepare regular performance reports and recommend actionable improvements.
• Monitor platform trends, audience behaviour, competitor activity, and emerging content formats.
• Use data\-driven insights to improve the content strategy and campaign effectiveness.

Required Skills and Qualifications

• 3–10 years of relevant experience in social media management, content creation, and digital marketing.
• Strong writing, storytelling, and content ideation skills.
• Hands\-on experience with Instagram, Facebook, and YouTube.
• Practical proficiency in Canva for designing social media creatives.
• Experience creating and publishing reels, shorts, carousels, stories, and static posts.
• Understanding of social media analytics, content performance, and audience engagement.
• Experience in influencer marketing, creator collaborations, and campaign coordination.
• Ability to manage multiple deliverables, meet tight deadlines, and work under pressure.
• Strong ownership, attention to detail, consistency, and execution capabilities.
• Excellent communication skills and the ability to work independently.

Preferred Industry Background

Candidates with experience in any of the following industries will be preferred:

• Spirituality and spiritual development
• Personal growth and self\-development
• Wellness, mindfulness, and meditation
• Coaching, learning, and education
• Lifestyle, creator\-led brands, or digital content businesses

A genuine interest in spirituality, human behaviour, personal transformation, and meaningful content is highly desirable.

The Ideal Candidate

We are looking for someone who

• **Loves their work:** Brings genuine enthusiasm, creativity, and commitment to content creation and social media.
• **Takes ownership:** Does not wait for constant instructions and can independently drive tasks from start to finish.
• **Is hands\-on:** Is comfortable writing, designing, publishing, coordinating, and analysing content personally.
• **Thrives under pressure:** Can manage changing priorities and deliver quality work within tight timelines.
• **Is serious about growth:** Wants to contribute to a growing organisation and is willing to learn, adapt, and improve continuously.
• **Is proactive and solution\-oriented:** Brings new ideas, identifies gaps, and finds practical ways to get things done.
• **Understands the brand:** Respects the sensitivity and depth of spiritual content and can communicate it authentically.

Performance Expectations

Success in this role will be measured by

• Consistency and timeliness of content publishing.
• Quality, originality, and relevance of content.
• Growth in audience reach, engagement, and followers.
• Improvement in video views, watch time, and content performance.
• Effective execution of influencer collaborations and marketing campaigns.
• Quality and accuracy of performance reporting.
• Ability to work independently and deliver agreed priorities within deadlines.

Important Note

Soul Miracles is a growing organisation with an execution\-driven work culture. We are looking for candidates who are committed, adaptable, accountable, and passionate about their craft.

This role requires active hands\-on involvement in everyday social media operations. Candidates seeking only a strategic or supervisory position, without direct involvement in content creation and execution, may not be the right fit.

• *If you love creating meaningful content, believe in the power of personal transformation, and want to contribute to a purpose\-driven organisation, we would love to hear from you.**

Pay: ₹35,000\.00 \- ₹75,000\.00 per month

Benefits

• Cell phone reimbursement
• Food provided
• Provident Fund

Work Location: In person