Social Media Manager

• *Job Overview**

We are looking for a creative and results\-driven Social Media Manager to manage and grow the company's online presence. The candidate will be responsible for developing engaging content, implementing social media strategies, promoting overseas education opportunities, and generating quality student enquiries through various digital platforms.

• *Key Responsibilities**

• Develop and implement effective social media strategies to increase brand awareness and audience engagement.
• Manage the company's social media accounts, including Instagram, Facebook, YouTube, and other relevant platforms.
• Create, plan, and publish engaging content, including posts, reels, stories, videos, and promotional campaigns.
• Prepare monthly content calendars based on marketing goals and admission campaigns.
• Develop informative content about study\-abroad destinations, universities, courses, scholarships, admission requirements, and visa procedures.
• Coordinate with counsellors and other departments to collect accurate information and create relevant content.
• Monitor social media trends, audience interests, and competitor activities to improve content strategies.
• Plan and execute social media campaigns to generate quality student enquiries and potential leads.
• Monitor comments, messages, and enquiries, ensuring timely responses and coordinating with the counselling team when required.
• Analyse social media performance and prepare regular reports using platform insights and analytics tools.
• Coordinate with the design and video editing teams to maintain consistent branding and high\-quality content.
• Manage paid social media promotions and work towards improving campaign performance and lead generation.

• *Required Skills and Qualifications**

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field is preferred.
• Minimum 1–2 years of experience in social media management or digital marketing.
• Strong knowledge of Instagram, Facebook, and YouTube.
• Excellent content writing, communication, and creative thinking skills.
• Practical knowledge of social media management tools and analytics.
• Basic knowledge of Canva, CapCut, or other content creation tools.
• Understanding of social media advertising and lead\-generation strategies.
• Ability to plan and manage multiple campaigns simultaneously.
• Knowledge of the overseas education industry will be an added advantage.

• *Preferred Candidate Profile**

• Creative, innovative, and updated with the latest social media trends.
• Ability to create engaging content that attracts prospective students.
• Strong organisational and time\-management skills.
• Target\-oriented, with a focus on brand growth, engagement, and lead generation.
• Ability to work independently and coordinate effectively with different teams.

• *Key Performance Indicators (KPIs)**

• Growth in social media followers and reach.
• Improvement in audience engagement.
• Consistency and quality of content publishing.
• Number and quality of student enquiries generated through social media.
• Campaign performance and lead\-generation results.
• Overall improvement in the company's online brand presence.

• *How to Apply:** Interested candidates can share their updated resume along with links to their social media work, content portfolio, or previous campaigns.

Mail id :\- hr@spaninternational.org

Pay: ₹20,000\.00 \- ₹25,000\.00 per month

Work Location: In person