Social Media Manager

About Sunfix Solar Pvt. Ltd.

Sunfix Solar Pvt. Ltd. is a leading Solar Operations \& Maintenance (O\&M) company providing professional cleaning, preventive maintenance, performance monitoring, and asset management services for residential, commercial, industrial, and utility\-scale solar power plants across India.

We are looking for a creative, analytical, and result\-driven Social Media Manager who can build our digital presence, generate quality leads, and establish Sunfix Solar as a trusted brand in the renewable energy sector.

Key ResponsibilitiesSocial Media Management

• Manage company profiles across LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
• Create and publish engaging content aligned with the company's marketing strategy.
• Develop monthly content calendars.
• Maintain brand consistency across all platforms.

Content Creation

• Create high\-quality posts, reels, short videos, stories, carousels, and infographics.
• Write compelling captions and relevant hashtags.
• Cover project installations, solar cleaning activities, customer testimonials, case studies, and company events.
• Coordinate photography and videography at project sites.

Brand Building

• Increase brand awareness and online engagement.
• Build Sunfix Solar as a thought leader in Solar O\&M.
• Promote company achievements, milestones, certifications, and success stories.

Lead Generation

• Generate B2B leads through social media campaigns.
• Promote Solar AMC, Annual Maintenance Contracts, Module Cleaning Services, Performance Audits, and EPC support services.
• Work closely with the sales team to optimize campaigns for lead generation.

Paid Campaigns

• Plan and execute paid campaigns on Meta and LinkedIn.
• Optimize advertising budgets.
• Monitor campaign performance and ROI.

Community Management

• Respond to comments, messages, and customer inquiries promptly.
• Build strong relationships with followers and customers.
• Manage the company's online reputation.

Analytics \& Reporting

* Track KPIs including

• Reach
• Impressions
• Engagement Rate
• Followers Growth
• Website Traffic
• Leads Generated
• Cost per Lead (CPL)
• Submit weekly and monthly performance reports with recommendations.

Website \& SEO Support

• Coordinate with the website team to publish blogs and case studies.
• Improve website traffic through social media.
• Support basic SEO initiatives.

Required Skills

• Strong knowledge of Instagram, LinkedIn, Facebook, YouTube, and X.
• Experience with Meta Ads Manager and LinkedIn Campaign Manager.
• Excellent copywriting and communication skills.
• Basic graphic design skills (Canva or Adobe Creative Suite).
• Video editing using CapCut, Premiere Pro, or similar tools.
• Understanding of digital marketing fundamentals.
• Knowledge of Google Analytics is an advantage.
• Ability to interpret social media metrics and optimize performance.

Preferred Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
• 2–5 years of experience in social media management.
• Experience in the Solar, Renewable Energy, EPC, Infrastructure, or B2B industry is preferred.

Pay: ₹18,000\.00 \- ₹30,000\.00 per month

Work Location: In person