Social Media Manager

Key Responsibilities

• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize website content, meta tags, headings, URLs, and internal linking for search engines.
• Perform technical SEO audits and recommend improvements for website performance.
• Implement on\-page and off\-page SEO strategies to improve organic rankings.
• Build high\-quality backlinks through ethical link\-building techniques.
• Monitor website performance using SEO tools and analytics platforms.
• Track keyword rankings, organic traffic, and conversion metrics.
• Collaborate with content writers to develop SEO\-friendly content.
• Work with developers to resolve technical SEO issues.
• Monitor website crawl errors, indexing status, and Core Web Vitals.
• Prepare weekly and monthly SEO performance reports.
• Stay updated with search engine algorithm changes and industry best practices.

Required Qualifications

• Bachelor's degree in Marketing, Business, Information Technology, Communications, or a related field.
• 1–3 years of experience in SEO or digital marketing.
• Relevant SEO certifications are an added advantage.

Required Skills

• Strong understanding of on\-page, off\-page, and technical SEO.
• Proficiency in keyword research and SEO strategy.
• Experience with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, or Screaming Frog.
• Basic knowledge of HTML, CSS, and website structure.
• Strong analytical and problem\-solving skills.
• Excellent written and verbal communication skills.
• Ability to analyze data and prepare performance reports.
• Time management and multitasking abilities.

Preferred Experience

• Experience managing SEO for e\-commerce, corporate, or service\-based websites.
• Knowledge of WordPress or other CMS platforms.
• Familiarity with local SEO, schema markup, and Core Web Vitals.
• Understanding of content marketing and digital marketing strategies.

Key Performance Indicators (KPIs)

• Growth in organic website traffic.
• Improvement in keyword rankings.
• Increase in qualified leads from organic search.
• Growth in click\-through rate (CTR) and organic conversions.
• Number and quality of backlinks acquired.
• Website health score and technical SEO improvements.
• Organic revenue contribution (for e\-commerce businesses).

Work Location: In person