Social Media Manager

• *About The Luxury Florets**

The Luxury Florets is an ultra\-premium luxury floral gifting and celebration house. We don’t just sell arrangements; we create elite, unforgettable experiences through high\-end floral design, bespoke room decors, and curated experiential gifting packages for a discerning, high\-net\-worth clientele.

We are seeking a highly creative, visually meticulous, and strategic **Social Media Manager** to shape, scale, and maintain our premium digital identity. If you have a flawless eye for luxury aesthetics, know how to translate emotion into visual storytelling, and understand the nuances of managing high\-touch platforms in India, we want you on our team.

• *The Role \& What You’ll Do**

As our Social Media Manager, you will own the end\-to\-end digital narrative of our brand. You will be responsible for building a highly engaged community, planning seasonal luxury campaigns, and managing our communication flow across four core channels: **Instagram, Facebook, LinkedIn, and WhatsApp Business**.

• **Platform Management \& Strategy:** Develop and execute a premium, cohesive content calendar tailored specifically for India’s luxury market. You will run **Instagram** (our main visual engine), **Facebook** (community \& family celebrations), **LinkedIn** (B2B corporate gifting \& brand milestones), and **WhatsApp Business** (VIP client broadcast \& retention).
• **Visual Storytelling \& Aesthetics:** Conceptualize, shoot, and direct high\-quality visual content. You will shoot aesthetic Reels, clean product showcases, and behind\-the\-scenes event setups that capture the scale of our premium work.
• **Premium Copywriting:** Write sophisticated, polished, and platform\-specific captions that reflect an elite brand voice, using social SEO effectively.
• **WhatsApp Conversational Marketing:** Design and execute strategic broadcast campaigns via WhatsApp Business to engage past customers, announce exclusive limited\-edition drops, and nurture VIP client relationships.
• **Community \& VIP Engagement:** Actively manage inbound comments and DMs across all platforms, ensuring our responses match the impeccable service codes of a luxury concierge.
• **Analytics \& Trend Auditing:** Track growth, engagement rates, and link\-click performance to continually optimize what drives high\-average\-order\-value (AOV) conversions.

• *Required Skill Set \& Experience**

• **Luxury Brand Experience:** 1\+ years of proven experience managing social media for a premium D2C brand, high\-end hospitality, luxury fashion, or a premium event house (Visual portfolio required).
• **Multi\-Platform Mastery:** Deep, up\-to\-date knowledge of the algorithms, mechanics, and formats for **Instagram, Facebook, and LinkedIn**.
• **WhatsApp Business Optimization:** Experience using WhatsApp Business tools (broadcasts, catalog links, automated flows) to drive customer retention.
• **Aesthetic Content Creation:** Hands\-on proficiency with mobile content production tools (e.g., CapCut, Lightroom, Canva, Photoshop) to maintain crisp, high\-end photography and video standards.

• *The Qualities We Value Most**

• **Obsession with Visual Perfection:** You notice layout shifts, mismatched fonts, and poor lighting instantly. You believe that if a post isn't beautiful, it doesn't go live.
• **Corporate Professionalism:** A clear understanding of how to tone down retail marketing and speak with high\-end corporate elegance when posting updates on **LinkedIn**.
• **Proactive Growth Mindset:** You don't wait for direction; you see an upcoming festival or wedding trend and proactively build a campaign around it.

Pay: ₹30,000\.00 \- ₹40,000\.00 per month

Work Location: In person