Social Media Manager

Key Responsibilities

• Manage social media accounts including **Instagram, Facebook, LinkedIn and YouTube**.
• Develop and execute **monthly social media strategies and content calendars**.
• Research **trending topics, Reels formats, hashtags and social media trends**.
• Coordinate with graphic designers and video editors for content creation.
• Write engaging **captions, post copy, Reel scripts and Stories**.
• Plan and execute **organic and paid social media campaigns**.
• Set up and monitor **Meta Ads campaigns** for reach, engagement and lead generation.
• Monitor campaign performance and optimize ads based on results.
• Research competitors and identify new content opportunities.
• Engage with followers and manage comments, messages and enquiries.
• Track important metrics such as **reach, engagement, leads, CTR and conversions**.
• Prepare monthly social media performance reports.
• Stay updated with changes in **Instagram, Facebook, Meta Ads and other social platforms**.

Required Skills

• Good understanding of **Instagram and Facebook marketing**.
• Knowledge of **Meta Ads Manager and basic campaign optimization**.
• Strong content\-writing and communication skills.
• Understanding of **social media analytics and insights**.
• Ability to identify and use relevant trends.
• Basic knowledge of **SEO, hashtags and social media algorithms**.
• Creative thinking and good visual sense.
• Ability to manage multiple brands/projects and meet deadlines.

Preferred Experience

• **1–2\+ years of experience** in social media marketing.
• Experience working with a **digital marketing agency** will be an advantage.
• Portfolio or examples of previous social media campaigns preferred.

Key Qualities

• *Creative** Proactive **Trend\-Aware** Analytical **Organised** Good Communication **Result\-Oriented**

Performance Goals

• Increase brand visibility and engagement
• Grow relevant audience
• Generate quality enquiries/leads
• Improve social media reach
• Develop consistent brand presence
• Improve paid campaign performance

Job Type: Full\-time

Pay: ₹15,000\.00 \- ₹20,000\.00 per month

Work Location: In person