Social Media Marketing Executive

• *Job Title: Social Media Marketing Executive**

• *Experience: 1–3 Years**
• *Department:** Marketing

Job Summary

We are seeking a creative and dynamic **Social Media Marketing Executive** who can manage social media platforms, create engaging content, design creatives, edit videos, develop carousel posts, and execute brand promotion campaigns. The ideal candidate should have hands\-on experience in content creation, social media marketing, and audience engagement to enhance brand visibility and generate leads.

Key Responsibilities

• Create and manage content calendars for social media platforms including Instagram, Facebook, LinkedIn etc.
• Design visually appealing **carousel posts, banners, infographics, and social media creatives**.
• Edit and produce engaging **short\-form videos, reels, promotional videos, and motion graphics**.
• Develop creative concepts and content strategies aligned with brand objectives.
• Plan and execute **brand promotion campaigns** to increase reach, engagement, and brand awareness.
• Write compelling captions, hashtags, and content copy for social media posts.
• Monitor social media trends, competitor activities, and emerging content formats.
• Coordinate with internal teams to gather content, testimonials, and brand updates.
• Track and analyze campaign performance using social media analytics tools and prepare reports.
• Engage with followers, respond to comments/messages, and build online communities.
• Ensure brand consistency across all digital platforms.

Required Skills \& Qualifications

• Bachelor's degree in Marketing, Mass Communication, Digital Marketing, or a related field.
• 1–3 years of experience in Social Media Marketing, Content Creation, or Digital Marketing.
• Proficiency in **Canva, Adobe Photoshop, Illustrator, or similar design and video editing tools**.
• Strong experience in creating **carousel posts, reels, short\-form videos, and promotional creatives**.
• Knowledge of social media algorithms, trends, and best practices.
• Experience in **brand promotion, audience engagement, and campaign management**.
• Excellent creativity, communication, and storytelling skills.
• Understanding of social media analytics and performance tracking.
• **Basic knowledge of paid advertising on Meta and LinkedIn is an added advantage.**

Preferred Qualifications

• Experience working with corporate brands, startups, or agency environments.
• Knowledge of AI\-powered content creation tools.
• Portfolio showcasing social media creatives, reels, and branding campaigns.

Key Performance Indicators (KPIs)

• Social media engagement growth
• Follower growth across platforms
• Reach and impressions
• Content production quality and consistency
• Brand awareness and audience engagement metrics

• *If you are passionate about creating impactful social media content, designing engaging creatives, editing videos, and building strong brand presence online, we'd love to hear from you.**

• *Please share your CV on prerna@digitalinternationalintermesh.com or \+91 9354969714**

Pay: Up to ₹300,000\.00 per year

Work Location: In person