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Job Description: Social Media Marketing Executive
Position: Social Media Marketing Executive
Company: Goodlands (As featured on SharkTank India)
Location: Mumbai (Head Office)
Job Type: Full\-time
Industry: Sports (Pickleball Products \& Court Construction)
Goodlands is a growing brand in the pickleball industry, offering high\-quality sports products and professional court construction services. We are looking for a Junior Social Media Marketing Executive to help enhance our online presence, create engaging content, and grow our brand across social media platforms.
As a Social Media Marketing Executive, you will be responsible for supporting the development and execution of our social media strategy. You will assist in creating engaging content, managing our social media pages, and interacting with our audience to drive brand awareness and engagement.
Assist in creating and scheduling engaging content (posts, reels, stories, and videos) for platforms like Instagram, Facebook, LinkedIn, and Twitter.
Research and generate fresh content ideas related to pickleball, sports trends, and brand promotions.
Edit and enhance visual content using Canva, Photoshop, or other design tools.
Ensure content aligns with the brand’s voice, aesthetics, and marketing goals.
Manage daily posting and interactions on all social media platforms.
Respond to comments, messages, and inquiries in a timely and professional manner.
Engage with relevant influencers, communities, and sports enthusiasts to build brand presence.
Track and analyze audience engagement and social media trends to optimize content strategy.
Assist in planning and executing social media campaigns for product launches, promotions, and events.
Collaborate with the marketing team to implement paid social media strategies.
Monitor campaign performance and prepare reports on key metrics such as reach, engagement, and follower growth.
Stay updated on the latest social media trends, algorithms, and best practices.
Education: Bachelor’s degree in B.com, Marketing, Digital Media, Communications, or a related field.
Experience: 6 months \- 2 years of experience in social media marketing or digital marketing.
Basic knowledge of social media platforms and digital marketing trends.
Creativity and ability to generate engaging content ideas.
Proficiency in Canva, Photoshop, or other graphic design tools (preferred but not mandatory).
Strong writing and communication skills.
Understanding of social media analytics and performance tracking.
Passion for sports and fitness (a plus).
Instagram Handle Required: Candidates must provide their Instagram handle or a portfolio showcasing their previous content to verify their work and creativity.
Competitive salary
Career growth opportunities in the sports industry
Hands\-on learning experience with a growing brand
Work in a dynamic and sports\-oriented environment
Why Join Goodlands?
We offer competitive compensation, the flexibility of working and the chance to be part of a game\-changing product in the wellness industry. Join us and make a difference in the lives of our customers with Goodland!
Goodland is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Type: Full\-time
Salary: ₹2,40,000\.00 \- ₹400,000\.00 per year
Schedule: Day shift
Job Type: Full\-time
Pay: ₹200,000\.00 \- ₹400,000\.00 per year
Day shift
Performance bonus
Bachelor's (Required)
Social media marketing: 2 years (Preferred)
total work: 2 years (Preferred)
Digital marketing (Preferred)
Work Location: In person
Job Type: Full\-time
Pay: ₹200,000\.00 \- ₹400,000\.00 per year
Work Location: In person
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