Social Media Marketing Manager

Job Description

Our organization is seeking a social media specialist with in\-depth knowledge of social media marketing strategies to manage our social media accounts and elevate our brand across various social channels. The ideal candidate will play a key role in developing and executing innovative Marketing in Social media platforms that drive customer engagement, increase traffic, and contribute to our overall marketing strategy.

Responsibilities

• Develop and execute social media marketing strategies across social media platforms like Facebook, Instagram, LinkedIn, You tube, insta and emerging social channels
• Manage and optimize social media accounts, ensuring maximum impact for each post
• Collaborate with the marketing team and cross\-functional teams to create compelling content that aligns with business objectives and digital marketing goals
• Monitor social media KPIs and provide actionable insights to improve social media efforts
• Stay current with market trends, industry trends, social media trends, and competitor activity to keep our social content relevant and impactful
• Utilize social media marketing tools, monitoring tools, and analytics tools to refine strategies and track key performance indicators
• Engage with online communities, fostering customer engagement and building relationships with potential customers and target audiences
• Present social media initiatives and results to stakeholders, adapting strategies based on feedback and analysis
• Oversee community management to maintain an active and engaged social network**.**

Skills and Qualifications

• Proven experience as a social media specialist or similar role, with solid knowledge of social media marketing tools and strategies
• Extensive knowledge of social platforms, social media tools, and the distinct roles they play in a comprehensive digital marketing strategy
• Strong communication skills, both written and verbal, with the ability to craft compelling content that resonates with diverse audiences
• In\-depth knowledge of optimization tools and how to apply them to social media content and strategy
• Creative problem\-solving skills with the ability to develop innovative strategies that maximize the impact of social media efforts
• Excellent organizational skills, technical skills, and creative skills, with experience managing editorial calendars and collaborating with cross\-functional teams to achieve marketing goals and business goals

Education and Training Requirements

• Bachelor’s degree in marketing, communications, business, or a related field (in some cases, an excellent portfolio may be considered sufficient, regardless of education or training)

Experience Requirements

• Two or more years of professional experience managing social media accounts

Benefits

• Cell phone reimbursement
• Provident Fund

Work Location: In person