Social Media Marketing Specialist

• *Position Overview**

We are seeking a creative, strategic, and trends\-obsessed **Social Media Marketing Specialist** to build and elevate our brand’s presence across digital communities. In this role, you will lead the strategy, content creation, scheduling, community management, and paid campaign performance across key social channels (including Instagram, TikTok, LinkedIn, YouTube, X, and Facebook).

The ideal candidate blends strong storytelling and short\-form video production skills with an analytical mindset to drive organic growth, audience engagement, and meaningful lead generation.

• *Key Responsibilities**

• **Social Strategy \& Execution:** Develop and implement end\-to\-end organic and paid social media strategies aligned with overall business goals and marketing campaigns.
• **Content Creation \& Production:** Conceptualize, write, edit, and publish high\-quality visual content—including short\-form videos (Reels, TikToks, Shorts), graphics, captions, and carousel posts.
• **Community Engagement:** Proactively manage daily audience interactions across all platforms—responding to comments/DMs, starting conversations, and fostering a loyal brand community.
• **Paid Social Advertising:** Run, monitor, and optimize paid social ad campaigns (Meta Ads, LinkedIn Ads, TikTok Ads) to achieve targeted ROI, conversions, and reach.
• **Influencer \& Creator Partnerships:** Identify, outreach to, and collaborate with key influencers, brand ambassadors, and user\-generated content (UGC) creators.
• **Analytics \& Performance Tracking:** Track and report key metrics (engagement rate, audience growth, click\-through rates, impressions) on a weekly/monthly basis to derive actionable insights.
• **Trend \& Competitor Monitoring:** Keep a finger on the pulse of social media trends, viral audio, platform feature updates, and competitor activities to maintain brand relevance.

• *Qualifications \& Requirements**

• **Education:** Bachelor’s degree in Marketing, Communications, Digital Media, or equivalent practical experience.
• **Experience:** 2–4 years of managing social media profiles for a business, agency, or recognizable brand.
• **Core Skills \& Technical Aptitude:**
• Demonstrated track record of growing social channels and driving active community engagement.
• Hands\-on proficiency with social scheduling and listening tools (e.g., Buffer, Hootsuite, Sprout Social, Later).
• Strong skills in mobile video editing apps (CapCut, Premiere Rush) and graphic design tools (Canva, Figma, Photoshop).
• Practical knowledge of Meta Ads Manager, TikTok Ads Manager, and social channel analytics dashboards.
• **Soft Skills:**
• Exceptional written storytelling and tone\-of\-voice adaptability.
• Highly organized with strong project and calendar management capabilities.
• Creative thinker who takes initiative on emerging trends.

• *Preferred Qualifications**

• Portfolio or links to active social accounts/campaigns managed (especially short\-form video portfolios).
• Certification in Meta Blueprint, Google Analytics (GA4\), or inbound marketing (e.g., HubSpot).
• Basic copywriting and photography/videography setup experience.

Pay: ₹30,000\.00 \- ₹60,000\.00 per month

Work Location: In person