Social Media Marketing Specialist

Findway Digital, which operates under the Iqtechway brand, needs a Social Media Marketing Specialist to oversee comprehensive digital marketing efforts. Key responsibilities include developing and executing paid advertising campaigns on platforms such as Google Ads, LinkedIn, Facebook, and Instagram to generate high-quality leads for clients, while constantly monitoring and optimizing cost per lead and conversion rates. The role also involves on-page and off-page SEO for the company website, including blog creation and backlink strategies to improve organic search rankings and traffic. Additionally, you will be tasked with managing and growing the HawkStack brand's presence across key social media platforms. You must analyze website and campaign analytics to derive insights and suggest actionable improvements, ensuring a cohesive digital strategy that boosts visibility and leads.