TalentPop App is hiring a full-time Social Media Marketing Specialist for its Chennai, Tamil Nadu office. The core responsibility of this position is to function as a PPC Specialist, focusing on the strategic management and optimization of pay-per-click advertising campaigns within social media platforms. You will develop and implement targeted PPC strategies, manage ad budgets, and analyze performance metrics to drive traffic, lead generation, and conversions. This role requires a deep understanding of social media advertising ecosystems and a data-driven approach to maximize return on ad spend. As an on-site team member, you will align PPC initiatives with broader marketing objectives to support the company's growth and enhance brand visibility through paid social channels.