Social Media Specialist

• *Digital Marketing Specialist**

• *About Iqtechway:**

Iqtechway specializes in DevOps, OpenShift, Ansible, and other cloud technologies. We help professionals upskill and assist companies in hiring certified experts.

• *Key Responsibilities:**

• **Lead Generation \& Campaigns:**
• Develop and execute **paid ad campaigns** (Google Ads, LinkedIn, Facebook, Instagram).
• Generate high\-quality leads for **clients.**
• Track and optimize **cost per lead (CPL)** and conversion rates.
• **SEO \& Website Management:**
• Optimize website for SEO (on\-page \& off\-page).
• Improve organic rankings and drive traffic through blogs \& backlinks.
• Monitor website analytics and suggest improvements.
• **Social Media \& Branding:**
• Manage and grow HawkStack’s presence on **LinkedIn, Instagram, Facebook, and Twitter**.
• Plan and execute **content strategies, reels, and video marketing**.
• Run **engagement campaigns** to boost brand awareness.
• **Email \& WhatsApp Marketing:**
• Create and execute email marketing campaigns for **Red Hat certification programs**.
• Automate follow\-ups and drip campaigns for lead nurturing.
• Use WhatsApp marketing to engage with potential learners.
• **Performance Tracking \& Reporting:**
• Analyze digital marketing metrics and prepare **weekly \& monthly reports**.
• Optimize campaigns based on **ROI and lead quality**.

• *Requirements:**

• 1\-3 years of experience in **digital marketing, lead generation, and paid advertising**.
• Strong expertise in **Google Ads, Facebook Ads, LinkedIn Ads, and SEO**.
• Experience with tools like **Google Analytics, Meta Business Suite, and CRM software**.
• Knowledge of **content marketing, email automation, and social media growth**.

Ability to work in a **target\-driven environment** and coordinate with sales teams.

Pay: ₹12,000\.00 \- ₹25,000\.00 per month

Work Location: In person