Software Marketing Executive

Key Responsibilities

• *A. Software Marketing \& Business Development**

• Identify potential customers in the dairy and food processing industries.
• Promote dairy ERP, milk procurement, billing, inventory, and distribution management software.
• Develop new business opportunities through field visits, telephone calls, email, and digital marketing.
• Conduct market research and competitor analysis.
• Generate qualified leads and convert them into customers.
• Achieve monthly and quarterly sales targets.

• *B. Customer Relationship Management**

• Understand customer requirements and recommend suitable software solutions.
• Conduct software demonstrations for prospective customers.
• Explain software features, benefits, pricing, and implementation processes.
• Coordinate with technical and implementation teams for customer onboarding.
• Maintain strong relationships with existing customers.
• Follow up on customer feedback, service requirements, and renewal opportunities.

• *C. Marketing Activities**

• Develop marketing strategies to increase software sales.
• Promote software through social media, WhatsApp, email marketing, and other digital platforms.
• Prepare product presentations, brochures, and promotional materials.
• Participate in dairy industry exhibitions, trade fairs, and customer meetings.
• Maintain customer databases and sales reports.

• *D. Reporting \& Coordination**

• Prepare daily, weekly, and monthly sales reports.
• Maintain records of leads, customer visits, sales enquiries, and conversions.
• Coordinate with the software development, technical support, and finance teams.
• Monitor customer satisfaction and identify opportunities for business expansion.

3\. Educational Qualification

• Any Degree / BBA / B.Com / B.Sc / MBA (Marketing).
• Qualification in Computer Science, IT, or Business Administration is preferred.
• Candidates with experience in software sales or dairy industry marketing will be given preference.

4\. Experience

• 1–3 years of experience in software marketing, IT sales, or business development.
• Freshers with excellent communication and marketing skills may also apply.
• Experience in dairy ERP, FMCG, or food processing software will be an added advantage.

5\. Required Skills

• Good communication and presentation skills.
• Basic knowledge of computer applications and business software.
• Understanding of dairy operations, milk procurement, billing, and distribution.
• Customer relationship management skills.
• Negotiation and sales conversion skills.
• Willingness to travel for customer visits.
• Ability to work independently and achieve targets.

Pay: ₹16,000\.00 \- ₹34,000\.00 per month

Benefits

• Health insurance
• Provident Fund

Work Location: Hybrid remote in Dindigul District, Tamil Nadu