Specialist Executive Manager- Brand, Marketing & Communication - Brand Strategy- Hyderabad/Bengaluru

Deloitte’s Brand, Marketing \& Communications team combines the power of Deloitte’s brand with inspired marketing minds to produce envy\-inducing business results. From events to social media to digital assets and execution, our blend of insights from expert marketers and world\-class creative talent produces attention\-grabbing campaigns anchored in data\-infused strategies. When stakeholders need next\-level solutions that support their business priorities, Brand, Marketing \& Communications is the partner that can transform big ideas into big impact.

• *Work you'll do**

As a Specialist Executive Manager, Marketing on the Brand Strategy team, you will be responsible for:

• Advise CMOs and business pod leaders on brand strategy, planning, and go\-to\-market priorities for the Industry, Tax, and Audit \& Assurance businesses
• Lead annual planning with business stakeholders, aligning priorities to Deloitte’s broader marketing and business goals
• Develop insight\-led brand, content, and campaign strategies using market intelligence, audience research, client feedback, and competitive analysis
• Partner with creative, paid media, and analytics teams to deliver integrated, full\-funnel campaigns and content plans, evaluate performance, and recommend optimizations
• Build and develop the brand strategy team, promote a test\-and\-learn approach, and identify opportunities to use artificial intelligence and other technologies to improve marketing effectiveness

• *The team**

Our Brand Strategy team, part of Brand, Marketing \& Communications, comprises thoughtful, creative, and collaborative strategists supporting Deloitte’s businesses. The team orchestrates omnichannel experiences based on audience\-led insights and behaviors, driving effectiveness at every stage of the buyer journey. The strategists design and support end\-to\-end campaign planning and execution, helping business\-aligned marketers execute more influential campaigns and multiply Deloitte’s collective marketing impact.

• *Location: Hyderabad/Bengaluru**

• *Shift Timings: 2 PM to 11 PM or 11 AM to 4 PM and 8 PM to 11 PM**

• *Qualifications**

Required

• 14\+ years of experience in marketing, brand strategy, media planning, campaign planning, or advertising agency roles
• Experience in brand planning, media planning, or campaign planning within an internal marketing team or an external agency
• Experience advising senior business or marketing stakeholders on brand strategy, content strategy, or campaign planning
• Experience leading integrated marketing campaigns and content strategies across owned and paid digital channels
• Experience developing and managing marketing talent
• Experience working on virtual teams within a matrixed organization, preferably in a global corporation or professional services firm
• Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook

Preferred

• Experience in professional services, business\-to\-business marketing, or advertising serving professional services clients
• Experience using audience research, competitive analysis, and client feedback to shape brand or content strategy
• Experience conducting content audits and mapping content to audience needs
• Experience defining brand performance metrics, content key performance indicators, and executive reporting
• Experience applying Agile methodology to marketing planning and execution
• Experience using marketing technologies or artificial intelligence tools to support strategy and execution

• *Our purpose**

Deloitte’s purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

• *Our people and culture**

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas and perspectives, and bring more creativity and innovation to help solve our clients’ most complex challenges. This makes Deloitte one of the most rewarding places to work.

• *Professional development**

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state\-of\-the\-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India.

• *Benefits to help you thrive**

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

• *Recruiting tips**

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Requisition code: 352371