Overview
Job Role: Media Planning \- Sr Analyst
YOE: 3 \- 5 Relevant Years of Experience
Skills: End\-to\-end digital campaign planning
Open Locations: Pune \& Mohali
Shift: US Shift
Job Type: Full\-time \| Hybrid
We are OGS—Omnicom's Integrated Solutions Engine that brings together a global talent community and connected capabilities in data, creative, media, commerce, and technology to build adaptive, future\-ready solutions.
We are redefining the global capability center \- not as an offshoring hub, but as a true inside edge. OGS is the place where the future is tested, built, and scaled for the world’s most ambitious agencies and clients.
- *With over 7000\+ talented professionals in India**, we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the world’s most iconic brands, helping them move faster and achieve more—everywhere. We are growing rapidly and looking for passionate individuals to be part of this journey.
Let us build this, together!
Responsibilities
This role of Sr Analyst – Media Planning supports the **development and execution of media campaigns for global brands across all channels**. As part of a centralized team, you will work closely with planners, buyers, and cross\-functional teams in onshore markets to support the planning, documentation, and execution of media campaigns.
Your expertise of ad tech and knowledge of the Digital Ecosystem would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions team and capable of:
- Supporting the **development of digital media plans by analyzing client briefs**, audience insights, competitive activity and category trends.
- Assist planners and managers in preparing media plans, presentations, and planning documentation including budgets, flowcharts, and planning spreadsheets.
- Gather and analyze data from syndicated research and planning tools such as GWI, ComScore, Nielsen, or other industry sources to inform planning decisions.
- Maintain and update media planning documentation, ensuring accuracy of data entry, taxonomy coding, and campaign details.
- Collaborate with internal teams including activation, Ad Operations, analytics, and account teams to support campaign execution.
- Monitor campaign pacing and performance against key metrics such as impressions, CTR, engagement, and conversions, highlighting optimization opportunities.
- Prepare campaign reports, summaries, and insights to support internal discussions and client reporting.
- Participate in internal meetings and planning discussions, providing research insights, documentation support, and follow\-ups.
Qualifications
- A full\-time graduate degree
- **3 – 5 years of experience in media planning** across channels, marketing analytics or campaign operations (agency experience preferred)
- Basic understanding of marketing channels such as TV, OOH, Print, Radio, along with **expertise in Digital media planning.**
- Familiarity with media planning tools and syndicated research platforms such as GWI, ComScore, Vivvix, Prisma and Mbox.
- Strong analytical skills and attention to detail with the ability to work with large datasets
- Ability to collaborate with cross\-functional teams and manage multiple tasks in a fast\-paced environment
- Proficiency in Microsoft Excel, Word, and PowerPoint.
This may be the right role for you if you have
- The ability to work effectively as part of a team and manage your time efficiently
- A strong interest in media, advertising, and digital marketing
- The ability to analyse data and translate insights into planning recommendations
- A positive attitude toward problem\-solving, networking, and being resourceful—eager to learn and unafraid to ask questions
- A self\-starter mindset, diligent in notetaking, multi\-tasking, and conducting research.
At Omnicom Global Solutions India, work is more than a job—it is a space to grow, thrive, and feel celebrated. We foster a culture built on integrity, respect, equity, pride, and belonging, offering a holistic employee experience that empowers real impact.
- *What Makes Life at OGS Special:**
- *Trust Through Transparency \& Integrity**: We keep things open and fair with easy access to leaders and HR, ways to share your feedback, and clear processes that ensure honesty and accountability.
- *Culture of Care \& Belonging**: We prioritize your well\-being through comprehensive insurance coverage, flexible leave options, structured onboarding, and resources for emotional and physical health. You also enjoy complimentary meals and subsidized cab services for added comfort. Beyond work, we foster togetherness through CSR initiatives, open conversations, and shared celebrations—creating a workplace where care and belonging thrive.
- *Equity \& Impartiality**: We ensure fairness through benchmarked compensation, transparent performance reviews, and clear, policy\-driven decisions.
- *Recognition \& Growth**: We empower your career through sponsored learning, leadership development programs, internal mobility opportunities, and meaningful recognition—celebrating impact while enabling continuous growth.
At OGS India, we are not just hiring for a role—we are inviting you to join a purpose\-driven, people\-first culture where your growth, well\-being, and individuality are celebrated every step of the way.