Sr. Digital Marketing Executive

Job Description: Sr.Digital Marketing Executive

Experience: 2\-3 Years

Employment Type: Full\-Time

Department: Digital Marketing

Location: Calicut

About the Role

We are looking for a proactive, creative, and results\-driven Digital Marketing Executive with 1–2 years of hands\-on experience in Google Ads, Meta Ads, social media management, influencer marketing, and Shopify store management.

The candidate will be responsible for planning and executing digital marketing activities, monitoring campaign performance, and contributing to the company's online growth. This role also involves guiding and coordinating with a junior team member, ensuring timely task completion and smooth execution of marketing activities.

Key Responsibilities

1\. Google Ads \& Performance Marketing

\- Plan, execute, and optimize Google Ads campaigns, including Search, Display, YouTube, and Performance Max.

\- Conduct keyword research, audience targeting, and competitor analysis.

\- Monitor campaign budgets, CPC, CTR, conversions, ROAS, and overall ROI.

\- Test ad creatives, keywords, and bidding strategies to improve campaign performance.

\- Prepare regular performance reports and recommend optimization strategies.

2\. Meta Ads Management

\- Set up and manage advertising campaigns on Facebook and Instagram.

\- Develop audience targeting, retargeting, and campaign optimization strategies.

\- Coordinate ad creatives, copywriting, and A/B testing.

\- Monitor campaign performance and optimize campaigns to improve reach, traffic, engagement, and conversions.

3\. Social Media Management

\- Manage the company's social media accounts, primarily Instagram, Facebook, and LinkedIn.

\- Plan and maintain monthly content calendars.

\- Coordinate the creation and publishing of posts, reels, stories, and promotional content.

\- Write engaging captions, research relevant hashtags, and follow industry trends.

\- Coordinate with designers, video editors, and internal teams for content execution.

\- Track reach, engagement, follower growth, and content performance.

4\. Influencer Marketing \& Collaborations

\- Identify and shortlist relevant influencers and content creators.

\- Handle influencer outreach, communication, negotiations, and collaboration planning.

\- Coordinate barter collaborations, paid partnerships, and product review campaigns.

\- Manage campaign briefs, product dispatches, content approvals, and publishing schedules.

\- Track influencer campaign performance, reach, engagement, and deliverables.

5\. Shopify Store Management

\- Manage and update product listings, descriptions, images, collections, and landing pages on Shopify.

\- Assist with promotional campaigns, discount offers, and website merchandising.

\- Monitor website traffic, product performance, and conversion rates.

\- Coordinate website updates and improvements to enhance user experience.

\- Support online sales growth through website optimization and digital marketing campaigns.

6\. Analytics \& Reporting

\- Prepare weekly and monthly digital marketing performance reports.

\- Analyze campaign data using Google Ads, Meta Ads Manager, Google Analytics 4 (GA4\), and other relevant tools.

\- Monitor marketing budgets, traffic, engagement, conversions, and return on ad spend.

\- Identify opportunities to improve campaign efficiency and overall marketing performance.

\- Maintain accurate reports using Excel or Google Sheets.

7\. Team Coordination \& Leadership

\- Guide and supervise a junior team member in day\-to\-day digital marketing activities.

\- Assign tasks, monitor progress, and ensure timely completion of deliverables.

\- Review the quality of work and provide constructive feedback and guidance.

\- Coordinate team activities, campaign schedules, and content execution.

\- Take ownership of assigned marketing projects and ensure smooth workflow within the team.

Required Skills \& Qualifications

\- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

\- 1–2 years of practical experience in digital marketing.

\- Hands\-on knowledge of Google Ads and Meta Ads Manager.

\- Experience in social media management and content planning.

\- Familiarity with influencer marketing and creator collaborations.

\- Basic working knowledge of Shopify store management.

\- Understanding of Google Analytics 4, campaign tracking, and digital marketing metrics.

\- Proficiency in Excel or Google Sheets for reporting and analysis.

\- Strong communication, coordination, and organizational skills.

\- Leadership ability to guide a junior colleague and manage multiple tasks.

\- Creative thinking, analytical skills, and a results\-oriented approach.

Preferred Qualifications

\- Experience working with e\-commerce, D2C, or consumer electronics brands.

\- Knowledge of SEO, landing page optimization, and conversion rate optimization (CRO).

\- Understanding of Google conversion tracking, Meta Pixel, and UTM parameters.

\- Experience coordinating with external agencies, influencers, designers, or content creators.

Key Performance Indicators (KPIs)

Performance will be evaluated based on the following

\- Google Ads and Meta Ads campaign performance, including ROAS and cost efficiency.

\- Website traffic, conversions, and Shopify store performance.

\- Social media reach, engagement, and audience growth.

\- Successful execution and performance of influencer collaborations.

\- Timely execution of campaigns and social media content calendars.

\- Accuracy and consistency of marketing reports.

\- Effective coordination, task delegation, and guidance of the junior team member.

\- Contribution to overall brand awareness, customer acquisition, and business growth

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Work Location: In person