Sr. Digital Marketing Manager

Key Responsibilities

• **SEO Strategy:** Lead technical SEO, on\-page and off\-page SEO, keyword research, content optimization, and organic traffic growth.
• **Google Ads \& Paid Campaigns:** Plan, execute, and optimize Google Ads campaigns focused on lead generation, conversions, and ROI.
• **Landing Page Optimization:** Develop and optimize landing pages to improve conversion rates, user experience, and lead quality.
• **Performance Marketing:** Monitor CPL, CPA, conversion rates, ROAS, and campaign performance to maximize marketing efficiency.
• **Analytics \& Reporting:** Use Google Analytics 4, Google Search Console, Google Tag Manager, and other tools to track performance and identify opportunities.
• **Pharma Digital Marketing:** Understand pharmaceutical marketing, healthcare audiences, and applicable advertising and compliance requirements.
• **Team Management:** Lead digital marketing activities, coordinate with content, design, and web development teams, and drive execution.
• **Growth Strategy:** Identify new digital channels, improve lead funnels, and implement data\-driven strategies for sustainable growth.

Required Skills \& Qualifications

• 8–10 years of hands\-on experience in digital marketing.
• **Mandatory: Previous experience in the pharmaceutical industry.**
• Strong expertise in SEO and Google Ads campaign management.
• Proven knowledge of landing page optimization and conversion rate optimization (CRO).
• Experience in lead generation, performance marketing, and ROI optimization.
• Proficiency in GA4, Google Search Console, Google Tag Manager, and SEO tools.
• Strong analytical, strategic planning, and team management skills.
• Ability to work from the Zirakpur office on a full\-time basis.

Preferred Candidate

A performance\-oriented professional who can combine **SEO \+ Paid Ads \+ Landing Page Optimization** to generate quality leads, improve conversions, and scale digital marketing results in the pharma sector.

Pay: ₹80,000\.00 \- ₹90,000\.00 per month

Benefits

• Flexible schedule

Work Location: In person