Sr. Digital Marketing Manager

We are looking for an experienced and results\-driven Digital Marketing Manager to lead digital marketing strategies, manage client accounts, drive campaign performance, and oversee the execution of integrated digital marketing initiatives. The ideal candidate should have strong expertise in performance marketing, SEO, paid advertising, analytics, client servicing, and team management within a digital marketing agency environment.

The candidate will be responsible for delivering measurable business outcomes for clients, improving campaign ROI, ensuring client satisfaction, and managing the digital marketing team to achieve business objectives.

Key Responsibilities1\. Digital Marketing Strategy \& Execution

• Develop and implement comprehensive digital marketing strategies aligned with client objectives and business goals.
• Plan and execute integrated campaigns across SEO, Google Ads, Meta Ads, social media, content marketing, and other relevant digital channels.
• Identify growth opportunities, industry trends, and emerging digital marketing technologies.
• Ensure marketing strategies focus on lead generation, customer acquisition, brand awareness, conversions, and revenue growth.

2\. Performance Marketing \& Campaign Management

• Oversee paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Monitor campaign performance, budgets, conversion rates, CPL, CPA, ROAS, and overall ROI.
• Optimize campaigns through audience targeting, keyword research, A/B testing, bidding strategies, and landing\-page improvements.
• Ensure effective budget allocation and achievement of client\-specific KPIs.

3\. SEO \& Organic Growth

• Oversee on\-page, off\-page, and technical SEO strategies.
• Guide keyword research, competitor analysis, content optimization, link\-building initiatives, and organic growth planning.
• Monitor website traffic, keyword rankings, organic conversions, and technical SEO performance.
• Collaborate with content and web development teams to improve website visibility and user experience.

4\. Client Relationship \& Account Management

• Act as the primary point of contact for key clients and manage day\-to\-day client communication.
• Understand client requirements, business objectives, target audiences, and industry challenges.
• Conduct performance review meetings and present campaign results, insights, and strategic recommendations.
• Manage client expectations, resolve escalations, and ensure high client satisfaction and retention.
• Identify opportunities for account growth, upselling, and cross\-selling additional digital marketing services.

5\. Team Leadership \& Performance Management

• Lead, mentor, and manage a team of digital marketers, SEO specialists, paid media experts, and content professionals.
• Allocate workloads, define responsibilities, set targets, and monitor individual and team performance.
• Ensure timely execution of campaigns, quality deliverables, and adherence to client SLAs.
• Conduct regular performance reviews, training sessions, and knowledge\-sharing initiatives.
• Promote accountability, collaboration, and continuous improvement within the team.

6\. Analytics, Reporting \& Optimization

• Track campaign performance using Google Analytics 4, Google Search Console, Google Tag Manager, and advertising dashboards.
• Prepare monthly and quarterly performance reports with actionable insights and recommendations.
• Analyze campaign data to identify performance gaps, trends, and optimization opportunities.
• Ensure accurate conversion tracking, reporting, and data\-driven decision\-making.

7\. Business Growth \& Operational Excellence

• Support new business pitches, proposals, digital audits, and client presentations.
• Contribute to revenue growth, account profitability, and client retention.
• Develop SOPs, reporting frameworks, quality checks, and campaign management processes.
• Coordinate with sales, content, creative, development, and account management teams to ensure seamless project delivery.

Required Skills \& Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 5–8 years of experience in digital marketing, preferably within a digital marketing agency.
• At least 5–7 years of experience in team management and client account ownership.
• Strong hands\-on knowledge of Google Ads, Meta Ads, SEO, social media marketing, and performance marketing.
• Experience managing multiple client accounts, campaign budgets, and performance targets.
• Proficiency in Google Analytics 4, Google Search Console, Google Tag Manager, and reporting tools.
• Strong analytical, strategic planning, communication, presentation, and problem\-solving skills.
• Demonstrated ability to manage client expectations, improve campaign performance, and drive measurable results.
• Ability to work in a fast\-paced agency environment and manage multiple priorities.

Key Performance Indicators (KPIs)

• Client retention and satisfaction.
• Campaign ROI and ROAS improvement.
• Achievement of lead generation, conversion, and revenue targets.
• Reduction in CPL and CPA where applicable.
• SEO growth, organic traffic, and conversion performance.
• Timely delivery of campaigns and reports.
• Team productivity, quality, and target achievement.
• Account profitability and revenue growth.

Preferred Qualifications

• Google Ads and Google Analytics certifications.
• Experience handling international clients, particularly US, UK, Canadian, or Australian markets.
• Experience with e\-commerce, lead generation, B2B, or multi\-industry client accounts.
• Familiarity with marketing automation, CRM platforms, AI\-powered marketing tools, and conversion rate optimization.

What We Offer

• Opportunity to manage diverse client accounts and impactful campaigns.
• A collaborative and performance\-driven work environment.
• Opportunities for professional growth and leadership development.
• Exposure to emerging marketing technologies, tools, and strategies.

Pay: ₹25,000\.00 \- ₹76,000\.00 per month

Work Location: In person