In this senior role at Bombay Hemp Company, you will own and accelerate D2C and performance marketing initiatives to drive significant online revenue, targeting annualized growth of ₹5-7 crore. Your focus will be on scaling sales through platforms such as Shopify, Amazon, and Flipkart, while also investigating new digital avenues like quick-commerce channels for sustained expansion. You will develop and execute data-driven strategies for customer acquisition, retention, and marketplace optimization, requiring deep analytical expertise and a hands-on approach to growth hacking. The position involves end-to-end management of performance campaigns, rigorous measurement of ROI, and cross-functional collaboration to enhance BOHECO's position as a leader in hemp-based wellness. A tech-savvy, aggressive growth mindset is essential for this high-impact responsibility.