Sr. Graphic Designer (Digital-First)

• *Location**: Kolkata \| Work from Office
• *Experience**: 6\-8 Years

• *About the Role**: ***Kofuku*** is looking for a highly creative and detail\-oriented **Sr Graphic Designer** with a **strong digital\-first mindset**. The ideal candidate should have hands\-on experience creating **high\-performing creatives** for **digital platforms, marketing campaigns, social media, performance marketing,** and **product communication**.

This role requires someone who can translate brand strategy into compelling visual experiences, while working in a fast\-paced, growth\-focused environment.

**Key Responsibilities**

• Design engaging creatives for digital marketing campaigns across Meta, Google, YouTube, LinkedIn, and other digital platforms.
• Create static and motion\-ready assets for social media, performance marketing, CRM, websites, landing pages, and app promotions.
• Lead and mentor junior graphic designers, providing creative guidance, feedback, and support to maintain consistency and improve the overall quality of design output.
• Take ownership of end\-to\-end creative projects, from conceptualization and visual direction to final execution and delivery.
• Establish and maintain creative standards, design systems, and visual guidelines across digital and marketing communications.
• Review and provide constructive feedback on creative work produced by team members, ensuring alignment with brand identity, campaign objectives, and quality standards.
• Collaborate with cross\-functional teams and contribute to creative strategy, campaign ideation, and visual storytelling.
• Develop campaign concepts and visual identities aligned with brand guidelines and marketing objectives.
• Design digital assets including banners, infographics, presentations, emailers, app store creatives, and promotional materials.
• Collaborate closely with Marketing, Content, Product, and Growth teams to deliver high\-quality creatives within timelines.
• Ensure consistency of visual identity across all consumer touchpoints.
• Stay updated with the latest design trends, AI\-powered creative tools, and platform specific best practices.
• Manage multiple projects simultaneously while maintaining high quality and attention to detail.

**Desired Skills \& Qualifications**

• 6–8 years of experience in graphic design, preferably with digital\-first or consumer internet brands.
• Strong portfolio showcasing digital campaigns, social media content, branding, and performance marketing creatives.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• Working knowledge of After Effects, Premiere Pro, or motion graphics is an added advantage.
• Strong understanding of art fundamentals, composition, typography, layout, colour theory, visual storytelling, and UI\-friendly design principles.
• Strong leadership and mentoring skills, with the ability to guide designers and effectively manage creative priorities.
• Strong conceptual thinking and art direction skills, with the ability to develop original visual concepts and translate ideas into compelling creative outputs.
• Familiarity with AI\-assisted design tools such as Adobe Firefly, Midjourney, ChatGPT, or similar creative tools is preferred.
• A formal educational background in Fine Arts, Applied Arts, Graphic Design, Visual Communication, or a related creative discipline is preferred.
• Ability to interpret marketing briefs and convert them into impactful visual communication.

**Preferred Background**

• Experience working with startups, digital\-first businesses, D2C brands, or consumer technology companies.
• Exposure to performance marketing creatives, with an understanding of creative testing and optimization.
• Prior experience leading or mentoring a team of designers in a fast\-paced, deadline driven environment.
• Experience taking ownership of campaign\-level creative direction and maintaining visual consistency across multiple platforms and formats.
• Ability to balance creativity with business objectives and consumer insights.
• Strong communication skills and a collaborative approach to cross\-functional teamwork.

Application Question(s)

• This is an Onsite opportunity, as we're operational from Kolkata. Are you comfortable working in this location?
• Do you have strong understanding of Typography, layout, colour theory, visual storytelling, \& UI friendly design principles?
• Do you have working experience with After Effects, Premiere Pro, or motion graphics?

Education

• Bachelor's (Preferred)

Experience

• Graphic design: 6 years (Required)
• Adobe Creative Suite: 6 years (Required)

Language

• English (Required)

Work Location: In person