Sr. Manager - Digital Marketing

Job Description

• *Senior Manager**

• *Role Overview**

Designation Title: Senior Manager \- Digital Marketing

Department: Central

Business Unit: AAML

Group Company: Arvind Limited

Location: Santej

Work Mode: Onsite

• *About Arvind Limited**

Arvind is a diversified, innovation\-led Indian enterprise with a rich legacy of excellence, integrity, and responsible growth. With deep roots in textiles, the company has evolved into a multi\-business organization with capabilities spanning Textiles, Apparel, Retail, Advanced Materials, Environmental Solutions, Communication, Mobility, and Digital Solutions.

Driven by innovation, sustainability, and a strong customer\-centric approach, Arvind continues to create products and solutions that make a meaningful impact across industries and communities. Its enduring legacy, entrepreneurial spirit, and commitment to building a better future make Arvind a dynamic organization for professionals looking to grow, innovate, and make a difference.

• *Role Summary**

• You will join Arvind Advanced Materials Limited (AAML) as Senior Manager – Marketing, based in Ahmedabad, Gujarat, and report to the Chief Strategy \& Marketing Officer.
• In this hands\-on B2B role, you will help build AAML’s marketing function with a primary focus on digital strategy, content development, and sales collateral.
• You will work closely with internal business, technical, and corporate communications teams, as well as external agencies, to strengthen AAML’s brand presence and support demand generation.
• The role also includes marketing support for 2–3 exhibitions annually and coordination across AAML’s three businesses: Human Protection, Composites, and Industrials.

• *Key Responsibilities**

• Develop a prioritised digital marketing plan aligned with business goals, target customers, and available budgets.
• Manage day\-to\-day digital activity across website, SEO, LinkedIn, email, and paid campaigns, including content planning and coordination with agencies.
• Track engagement, enquiries, and lead sources, and use insights to improve content, channel choices, and spend.
• Work with sales and technical teams to understand products, applications, and customer needs, and translate these into clear, credible customer messages.
• Write and edit website copy, brochures, pitch decks, case studies, sample\-book content, social posts, and video scripts for priority audiences and markets.
• Brief and review design, photography, and video work, ensuring technical claims are validated before publication.
• Maintain an organised library of current, approved collateral and incorporate feedback from sales teams.
• Manage agency briefs, timelines, quality, and agreed budgets for assigned projects, while coordinating internal inputs and approvals.
• Keep AAML’s messaging and visual identity consistent across materials, working with the CSMO and corporate communications.
• Contribute content for PR and leadership communications as required.
• Coordinate marketing for 2–3 exhibitions annually, including event messaging, collateral, pre\-event promotion, display and booth briefs, and lead capture.
• Work with vendors on production and logistics, and with sales on post\-event follow\-up.
• Agree priorities across the three businesses with the CSMO, maintain a simple marketing dashboard, and coordinate lead hand\-off with sales and the CRM team.

• *Must\-Have Skills**

• 8–12 years of marketing experience with a strong record in B2B marketing
• Demonstrated personal contribution to digital activity and content creation
• Excellent writing, editing, and storytelling skills
• Ability to translate technical information into customer\-facing communication
• Practical digital marketing judgement across channel selection, campaign planning, and performance interpretation
• Experience briefing and managing agencies or freelancers
• Strong project management and stakeholder management skills
• Ability to work independently and collaborate effectively with senior leaders, sales teams, and technical teams
• A portfolio demonstrating personal contribution to B2B content, collateral, and digital campaigns
• Bachelor’s degree in any discipline

• *Nice\-to\-Have Skills**

• Experience in technical textiles, materials, manufacturing, chemicals, composites, or other B2B product businesses
• Exposure to export markets
• Experience with trade exhibitions
• Website/CMS management experience
• CRM lead tracking experience
• Marketing analytics exposure
• Practical use of AI tools to support content and campaign workflows
• Familiarity with presentation and basic design tools
• Relevant postgraduate qualification

• *What We Offer**

• Comprehensive Health \& Wellness Benefits
• Learning, Certifications \& Career Growth Opportunities
• Inclusive \& Collaborative Work Culture
• Employee Discounts and Corporate Travel Benefits
• Internal Growth \& Cross\-Functional Mobility

• *Application Consent**

By applying for this role, you consent to Arvind Limited processing your application and personal information for recruitment purposes. If shortlisted, you may receive calls or other recruitment\-related communications from Veda, our AI\-powered recruitment assistant, for interview scheduling, screening, and hiring updates.

Job Snapshot

Updated Date

28\-10\-2026

Job ID

20262577

Department

Strategy

Location

AAMD \- Santej, Gandhinagar, Gujarat, India

Experience

4 \- 12 Years

Employee Type

Full Time

Salary Range

INR 10,00,000 \- 25,00,000 (Annual)