Sr. Manager Market Research & Data Analytics

• *Company Description** **About AbbVie**

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience \- and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

• *Job Description*** Develop and implement comprehensive market research strategies to support business goals.
• Analyse Syndicated data to extract meaningful insights and trends and translate findings into actionable recommendations.
• Collaborate with cross\-functional teams to integrate market insights into product development, marketing campaigns, and business strategies.
• Stay abreast of industry trends, competitor activities, and market dynamics to identify opportunities and threats.
• Design and conduct primary and secondary market research studies, including surveys, focus groups, and competitive analyses.
• Connecting dots building wholistic analysis using internal external data points for data driven decision making
• Conduct digital marketing analytics and provide insights for digital marketing
• Conducting various analytics by leveraging data points i.e. Omni\-Channel customer engagement, To Market sales, In\-market sales etc.
• Social medial listening and social media monitoring

• *Qualifications*** Bachelor’s degree in marketing, Business Administration, or related field; master’s degree preferred.
• Min 6 Years of experience in market research in pharmaceutical industry, with a proven track record of delivering actionable insights.
• Proficiency in market research methodologies, data analysis tools, and statistical techniques.
• Strong analytical and problem\-solving skills, with the ability to interpret complex data sets and translate findings into actionable recommendations.
• Excellent communication and presentation skills, with the ability to convey insights effectively to diverse stakeholders.
• Proven ability to manage multiple projects simultaneously and drive results in a fast\-paced environment.

• *Skills:**

Data Visualization tools i.e. Power BI, Qlik or Tableau, MS\-Project, hands on market research tools, Google, web analytics etc.

Hands\-on experience in dealing with platforms \- like Hootsuite, Brandwatch etc.

• *Additional Information**

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US \& Puerto Rico only \- to learn more, visit https://www.abbvie.com/join\-us/equal\-employment\-opportunity\-employer.html

US \& Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join\-us/reasonable\-accommodations.html