Sr Manager-Sales & Marketing

Sr Manager\-Sales \& Marketing

• *Date:** 15 Jun 2026
• *Location:**Prithla
• *Company:** Mahindra Defence Systems Limited

Business Development \& Revenue Generation

– Identify, qualify and pursue new business opportunities across the Army, Navy, Air Force, Coast Guard, CAPFs and State Police Forces in close coordination with the VP – BD and leadership team.

– Build and maintain a healthy, multi\-year opportunity pipeline aligned with MDS platform and product strategy, with structured CRM discipline and accurate revenue forecasting.

– Establish and deepen relationships with key stakeholders in Integrated HQ MoD, DRDO, DPSUs, SHQs and designated procurement agencies to ensure MDS is represented at the right tables during requirement formulation.

– Identify potential partners, teaming arrangements and Joint venture opportunities with global and domestic OEMs to strengthen bid competitiveness and offset obligation strategies under DPP/DAP frameworks.

Technology Prototyping \& Emerging Solutions

– Work alongside the R\&D and engineering functions to identify white\-space technology areas where MDSL should invest in prototype development ahead of formal requirements.

– Translate field\-level user feedback and emerging operational doctrine into technology roadmap inputs, presenting structured opportunity briefs to leadership and the engineering team for resource prioritisation.

– Coordinate proof\-of\-concept and prototype trials with prospective customers, managing logistics, demonstration planning and post\-trial feedback loops to refine product positioning.

Market Intelligence \& Competitive Analysis

– Continuously monitor and analyse the Indian defence procurement landscape including DAP 2020 provisions, AON pipeline, categorisation trends, and long\-term integrated perspective plan priorities to identify where MDS platforms are best placed.

– Track competitor activity, pricing strategies, platform capabilities and partnership moves across domestic and global peers to inform MDS go\-to\-market decisions.

– Develop and maintain a rolling market intelligence brief — presented quarterly to leadership — covering opportunity pipeline health, policy changes, emerging threats to current bids and white\-space opportunities.

– Engage with industry associations, think tanks and veterans' networks to stay ahead of policy shifts and emerging user priorities.

RFI, RFP \& Bid Management

– Lead preparation and submission of Expressions of Interest (EOIs), Responses to RFIs and Statements of Capability in alignment with MDS technical team, ensuring responses are compelling, accurate and strategically positioned.

– Coordinate with programme management, legal, finance and engineering teams during formal RFP response phases — managing the bid schedule, compliance matrix and customer communication channel.

– Develop win strategies for priority pursuits, including pricing posture, offset commitments and partnership structuring, ensuring MDS submissions address both technical and commercial evaluation criteria decisively.

Defence Expositions \& Outreach Events

– Own the planning and execution of MDS participation in key defence events including — managing exhibit logistics, platform display, demonstration schedules, visitor engagement and post\-event business follow\-up.

– Design and deliver targeted engagement programmes during events — VIP walkthroughs, live demonstrations and senior customer meetings — to maximise MDS mindshare with decision\-makers and influencers.

– Develop and maintain a library of current, professionally produced sales collateral including brochures, platform spec sheets, video content and customer briefing decks in coordination with the marketing team.

• *Job Segment:** Engineer, Engineering